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What is diversity recruiting? Is it worthy? Benefits, best practices
Diversity & inclusion

What is diversity recruiting? Is it worthy? Benefits, best practices

Velents Team
Updated on:
July 20, 2022
Reading time:
7 Min

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It's no secret that the business world is becoming increasingly competitive. In order to stay ahead of the curve, companies need to be able to adapt quickly to change and embrace new ideas. Unfortunately, this can be difficult.

One of the biggest challenges facing companies today is diversity. With businesses operating in an ever-more globalized marketplace, it's essential to have a workforce that reflects the various cultures and perspectives of your customer base. However, many companies struggle with creating an inclusive environment.

This can be especially difficult for businesses that have traditionally been homogeneous. Adding diverse voices can be disruptive and challenging the status quo. It can be hard for companies to know where to start when it comes to incorporating diversity into their business.

But what exactly is diversity recruiting? And is it really worth the effort?

In this blog post, we'll explore what diversity recruiting is, the benefits of pursuing a diverse recruitment strategy, and some best practices for making it happen.

What is Diversity in Recruitment?

The practice of recruiting individuals from a wide range of backgrounds is called diversity recruitment. The rationale behind this practice is to ensure that all members of the community have an opportunity to be considered for open positions, and that the workplace as a whole represents the demographics of the population.

There are many different types of diversity, including but not limited to: age, gender, race, ethnicity, religion, sexual orientation, disability, and veteran status.

Organizations often focus on increasing the diversity of their workforce in order to become more inclusive and to better reflect the communities they serve. Additionally, a diverse workforce can bring a variety of perspectives and ideas to the table, which can lead to increased creativity and innovation.

Diversity recruiting is not only the right thing to do, but it also makes good business sense. Studies have shown that companies with diverse workforces are more successful, and that employees who feel like they belong are more engaged and productive.

When done correctly, diversity recruiting can have a numerous number of benefits for the organization. Let's find more about that.

Importance of Diversity in Recruitment

So why is diversity hiring important?

Diversity recruitment is the only way to achieve a more compatible workforce. And a diverse workforce is how today's companies become tomorrow's brands.

Diverse perspectives can lead to better problem solving. When everyone in a room is thinking the same way, it can be difficult to come up with new ideas and solve problems. But when you have people from different backgrounds thinking about a problem, they are likely to come up with more creative solutions.

Additionally, a diverse workforce can help you to better understand and serve your customer base. If your customers are from different backgrounds, it is important to have employees who can relate to them and understand their needs.

Reason Why Diversity in Recruitment is Worthy

For starters, it allows recruiters to draw from a larger talent pool. A diverse workforce also helps companies become more innovative and better able to compete in today’s global marketplace. Additionally, research has shown that diversity among employees leads to increased job satisfaction and motivation.

There are numerous other benefits of diversity recruiting, including:

1. Improved Company Image
In today’s world, consumers are increasingly interested in supporting organizations that reflect their values. By promoting diversity within your company, you can improve your public image and attract top talent.

2. Enhanced creativity and innovation
A homogenous workforce is often less creative and innovative than a diverse one. When you have employees from different backgrounds and perspectives, they are more likely to come up with new and better ideas.

3. Improved bottom line
A study by McKinsey & Company found that companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.

4. Greater customer satisfaction
When your workforce is diverse, it can better understand and relate to the needs of a diverse customer base. This can lead to improved customer satisfaction and loyalty.

5. Enhanced team dynamics
Diversity can improve communication and collaboration within teams. It can also help build trust and respect among team members.

Diversity recruitment strategies

Strategies are designed to promote a more diverse workplace in a detailed manner. There are several measures that may be taken to make the office environment more inclusive for everyone.

Some of the best diversity recruitment strategies include:

1. Creating an Inclusive Environment: The first step to creating a more diverse workplace is to create an environment that is inclusive for all employees. This includes ensuring that there are no barriers to entry for any employees, and that everyone feels comfortable and respected in the workplace.

2.Encouraging a Wide range of Applicants: One way to promote diversity in the workplace is to encourage a wide range of applicants when hiring. This can be done by advertising job openings in a variety of places, and by using a variety of recruitment methods.

3.Evaluating Applicants Based on Qualifications: When reviewing applications, it is important to evaluate applicants based on their qualifications and not on any other factors. This will help to ensure that the best candidates are chosen for the job, regardless of their race, gender, or other factors.

4.Promoting a Diverse Workforce: Once a more diverse workforce has been established, it is important to promote it. This can be done by highlighting the importance of diversity in the workplace, and by providing training and development opportunities that are designed to promote a more inclusive environment.

Let us show you how to apply those strategies to recruit diverse employees. Our team in Velents use those strategies as well and this is how we do it.

Diversity hiring best practices

Although the term “diversity” has become somewhat of a buzzword in recent years, it’s still an important topic that needs to be addressed in the workforce. Managing a diverse team can have its challenges, but it can also lead to a more creative and innovative workplace. After all, different people bring different worlds of creativity.

The quest towards hiring the best of teams has many practices that could bring your company to the next advanced level in the business world through one amazing diversity.

Here are some diversity recruiting practices that can help you build a strong and talented team:

  • Define what diversity means to your company.
    This is an important first step in order to set the foundation for your diversity recruiting efforts. What does diversity mean to your company? Do you want to focus on recruiting people of different genders, races, or backgrounds? Once you have a clear understanding of what diversity means to your business, you can start to develop targeted recruiting strategies.

  • Make sure your job descriptions are inclusive. Your job descriptions should be written in a way that attracts a diverse pool of candidates. Avoid using masculine pronouns or overly technical language. Instead, opt for gender-neutral language and terms that everyone can understand. You should also consider what qualifications are truly necessary for the role and avoid unnecessarily excluding candidates.

  • Utilize a variety of recruiting channels.
    Don’t just post your job openings on the same old job boards. Get creative and think about where else you can reach potential candidates. There are many online and offline channels that can be used to attract a diverse pool of applicants. For example, you could post openings on job boards that cater to specific groups, such as women or minorities. You could also partner with local organizations that serve underrepresented groups.

  • Conduct blind resume reviews.
    One way to avoid bias in the resume review process is to conduct blind reviews. This means that the reviewer does not see any information about the candidate’s identity, such as their name, gender, or race. This can help to level the playing field and ensure that all candidates are evaluated based on their qualifications.

Implementing these diversity hiring processes can help you build a strong and talented team that reflects the diversity of the world around us.

Ways to Avoid Diversity Recruiting Mistakes

When it comes to recruiting, businesses need to be mindful of making diversity mistakes.

1. Diversity doesn't stop at policy change

Recruiters should not assume that changing the policy to bring in diverse employees will do it all – they need to be proactive in reaching out to different communities and groups to find qualified candidates. This includes doing research on where to find these potential employees and being mindful of unconscious bias when reviewing resumes and applications.

2. One size does not fit all

Every business is different, and what works for another company might not work for yours. It's important to tailor your recruiting efforts to what will work best for your company culture and the type of employees you are looking to attract.

3. Take a look at diversity data

Usually, companies measure their diversity data at the company level which includes statistics on employees' gender, ethnicity, and sexual orientation. However, to really understand your workforce and what improvements can be made, you need to break this data down further to see how it impacts different departments and positions. This will help you create more targeted initiatives.

4. Avoid making assumptions

When it comes to recruiting diverse employees, avoid making assumptions about what they are looking for or what they need. Instead, take the time to get to know them and what they are interested in. This way, you can create a more personalized experience.

Learn from your previous mistakes and keep in mind what you can avoid and fix, your team will shine in no time.

Do you want to be inspired by some diversity recruiting ideas? Check out how our On-Demand Interviews are managed.

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