HR Glossary
Employer branding

Employer branding

Updated on:
August 23, 2022


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Table of Content

What is employer branding? 

Employer branding is a way to make your company the top choice for both current and prospective employees. By composing a strong employer brand, you can control how both your current and potential employees see your company, and what they think of it as a workplace.

By creating a strong employment brand, employers are able to attract and keep the best talent by offering exciting opportunities and a positive work experience.

Why is employment branding is important? 

Employment branding is important for a number of reasons. First, it helps attract top talent to your company. Candidates are more likely to apply to a company that has a strong employment brand. Second, employment branding can help improve employee retention. Employees who feel good about their company and their job are less likely to leave. Finally, employment branding can help you attract and retain customers. Customers are more likely to do business with a company that they perceive to be a good employer.

An effective employer branding strategy can help you attract top talent, reduce hiring costs, and decrease employee turnover.

How to do employer branding activities?

  1. Create a career site 
  2. Promote job description and advertising 
  3. Use social media to brand your employment environment. 
  4. Mesure the reviews and results.