Advertising Account Executive Job Description

A marketing representative who makes sales on behalf of an advertising agency.

Typically, advertising sales agents work for a media company or newspaper, magazine, or radio and television station.

The advertising sales agent’s job is to sell advertising space to businesses.

Advertising sales agents work very closely with client representatives, marketing personnel, copywriters, and account executives.

Updated on:     
September 15, 2022

Job Brief:

We're looking for an Advertising Account Executive to join our team! In this role, you will be responsible for developing and managing advertising campaigns for our clients. You will work closely with our creative team to develop concepts and execute campaigns that achieve our clients' objectives. If you are a strategic thinker with a passion for advertising, we want to hear from you!

Advertising Account Executive Duties:

  • Assist in planning, developing, and implementing advertising, promotion, and marketing activities
  • Work closely with media representatives and advertising agencies in developing media proposals, negotiating rates, and overseeing productions
  • Research, create, write, and publish promotional materials and sales tools
  • Implement and manage social media strategies
  • Identify, contact, and negotiate relationships with clients
  • Develop and maintain financial models, budgeting and forecasting
  • Attend meetings, conferences, workshops, etc., in order to keep abreast of trends and industry developments
  • Perform related duties as assigned by a superior

Advertising Account Executive Responsibilities:

  • Research and tailor ad content to client demographics and psychographics
  • Develop ad copy, graphics, and logos
  • Negotiate rates and terms with publications, agencies, and media outlets
  • Screen, interview, and hire subcontractors
  • Meet deadlines and manage multiple projects

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Requirements And Skills:

  • Bachelor’s degree in business or marketing, or related field
  • 2+ years of proven experience in sales
  • Knowledge of advertising industry, including media buying, distribution, and placement
  • Ability to develop advertising campaigns and presentations
  • Ability to present to executive level management

At [Company Name], we value diversity and inclusion. We are an Equal Opportunity Employer and we encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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