Advertising Executive Job Description

advertising executive job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Advertising Executive Job Description

An advertising executive is responsible for the strategic development and implementation of advertising campaigns.

An advertising executive may manage several advertising executives within a company.

An advertising executive may lead teams who are responsible for developing advertising campaigns.

An advertising executive may also develop strategies and plans for advertising campaigns.

An advertising executive assumes a leadership role in a company’s advertising staff.

An advertising executive develops short-term and long-term advertising strategies.

An advertising executive develops budgets for advertising campaigns.

An advertising executive develops communication plans to share information about advertising campaigns.

An advertising executive develops standards for advertising campaigns.

Job Brief:

We’re looking for Advertising Executives to come join our team and help us create innovative and effective advertising campaigns for our clients. As an Advertising Executive, you will be responsible for developing and managing advertising campaigns, researching and analyzing customer trends, and crafting creative and effective ad copy. If you have a passion for advertising and a creative mind, we want you on our team!

Advertising Executive Duties:

  • Maintain relationships with media contacts and publishers in order to place ads and sell advertising space
  • Research and plan advertising activities and projects
  • Develop and maintain strong working relationships with writers and editors
  • Create and implement marketing concepts, promotions, and events
  • Manage budgets and expenditures

Advertising Executive Responsibilities:

  • Geared towards helping clients with quantifiable results, including defining goals, developing marketing campaigns, and overseeing execution
  • Plan and manage outdoor, radio, and print advertising campaigns
  • Partner with sales and customer service team members to create effective marketing solutions
  • Coordinate with vendors to negotiate pricing, manage artwork, and ensure production deadlines are met
  • Oversee digital content and social media initiatives
  • Plan and coordinate company events, such as trade shows, picnics, and holiday parties
  • Recruit, train, and develop high-performing team members
  • Create and implement process flows for effective team management

Requirements And Skills:

  • One to four years of advertising agency experience
  • Sales experience a plus
  • Strong written and oral communication skills
  • Ability to write copy for a wide variety of media, with an eye for imagery and an engaging style
  • Strong organizational skills, with the ability to multi-task and prioritize

[Company Name] is an Equal Opportunity Employer that is committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

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