Brand Manager Job Description

Brand managers are charged with managing a company's brand.

A brand manager may be responsible for a company's brand strategy.

Brand managers ensure that the company's brand is represented consistently across all consumer touch points.

Brand managers also create campaigns to increase brand awareness.

Brand managers must ensure the company's brand is differentiated from its competitors.

Brand managers study customer demographics and trends to ensure that the brand is making a profit.

Brand managers also track the company's brand reputation and the company's competitors.

Brand managers also strive to ensure the brand is aligned with the company's culture and values.

Updated on:     
September 15, 2022

Job Brief

We're looking for a Brand Manager to join our team and help us build our brand. The Brand Manager will be responsible for developing and executing marketing plans and initiatives to support our brand strategy. This is a key role in our organization and the successful candidate will have a passion for building brands and a track record of success in marketing. If you are a strategic thinker with a creative flair and a passion for marketing, we want to hear from you!

Brand Manager Duties


-Develop brand strategies through integrated marketing that builds value, builds equity, and builds business
-Develop and oversee media plans that increase visibility and awareness
-Maintain consistent branding with company’s product, services, image, and voice
-Develop, implement, and manage comprehensive branding and communications strategies
-Oversee all aspects of advertising, marketing, and publicity
-Develop, implement, and manage brand communications plans
-Oversee ongoing brand communications, messaging, and brand positioning
-Develop complex advertising, marketing, and public relations campaigns
-Develop, implement, and manage brand positioning
-Oversee and oversee ongoing brand communications, messaging, and brand positioning
-Develop integrated marketing plans that drive overall brand to business goals
-Develop and execute marketing and publicity campaigns, including:

Responsibilities


-Research and develop a wide range of marketing materials, such as brochures, catalogs, digital advertisements, and website content
-Summarize brand strategy and develop comprehensive marketing plans for various channels
-Develop, present, and approve copy for marketing collateral, including websites, brochures, and collateral for trade shows
-Develop and maintain brand guidelines for designers and content writers
-Optimize website copy and manage SEO (search engine optimization) to maximize website visibility
-Develop and manage owned media channels including email marketing campaigns, social media, and blog content
-Conduct market research to identify new opportunities and identify key metrics to measure performance
-Develop and manage department budget
-Ensure appropriate personnel and processes are in place for effective business operations
-Promote a positive work environment, respect diversity, and promote teamwork

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Requirment And Skills


-Bachelor’s degree in marketing, advertising, or business
2+ years’ experience managing a brand in a retail, restaurant, or hospitality setting
-Strong knowledge of brand strategy, management, and execution
-Excellent written and verbal communication skills to bear on high-level strategic planning and tactical implementation

At Company Name, we believe that diversity and inclusion are key to building a successful team. We are committed to creating an environment that is welcoming and supportive of people of all backgrounds, experiences, and perspectives. We are proud to be an equal opportunity employer and encourage applications from all qualified individuals.

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