Brand managers are charged with managing a company's brand.
A brand manager may be responsible for a company's brand strategy.
Brand managers ensure that the company's brand is represented consistently across all consumer touch points.
Brand managers also create campaigns to increase brand awareness.
Brand managers must ensure the company's brand is differentiated from its competitors.
Brand managers study customer demographics and trends to ensure that the brand is making a profit.
Brand managers also track the company's brand reputation and the company's competitors.
Brand managers also strive to ensure the brand is aligned with the company's culture and values.