Brand Strategist Job Description

A brand strategist is someone who aids companies in building or strengthening their brands by monitoring their brands and their competition.

The strategist researches and learns about a company’s brand, advises the client on their company’s brand, and helps the client build or enhance their brand.

This is often done through market research, focus groups, or interviewing current and potential customers.

The strategist will then provide the client with brand advice and recommendations.

A brand strategist may also create a brand plan or brand values.

A brand strategist may or may not have specific experience with branding, advertising, or marketing.

Some brand strategists may have a

Updated on:     
October 7, 2022

Job Brief:

We're looking for a Brand Strategist who can help us build and maintain our brand identity. This person will be responsible for conducting research, analyzing data, and developing strategies that will help us reach our target audience. They will also be responsible for creating and managing our brand guidelines.

Brand Strategist Duties:

  • Develop and implement strategies for brand management
  • Develop a brand identity for company
  • Maintain an ongoing and consistent social media presence, gaining followers and interacting with customers
  • Develop a strong and loyal customer base
  • Develop branding strategies for employees, volunteers, and partners
  • Maintain the company’s online reputation to ensure consumers are satisfied with company’s products and services
  • Conduct market researches to determine new clients, opportunities, and competitors
  • Produce marketing recommendations and strategy
  • Develop and implement marketing programs
  • Promote company products and services
  • Gather and analyze data on marketing and brand performance
  • Implement brand management tactics involving public relations
  • Develop and implement marketing plans
  • Provide recommendations for changes to existing marketing strategies
  • Understand and comply with legal regulations, building and safety codes, and other requirements

Brand Strategist Responsibilities:

  • Get to know the products and customers so you can make recommendations for product improvements
  • Research competitors’ prices, features, and innovations
  • Develop and revise marketing materials, including brochures, ads, and catalogs
  • Develop content for websites
  • Manage social media presence, including customer feedback and improvement
  • Create product training videos and training materials
  • Identify potential new innovative products
  • Choose, coordinate, and manage vendors
  • Manage special projects

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Requirements And Skills:

  • Bachelor’s degree in a marketing-related field
  • 4+ years of B2B sales experience, preferably in technology
  • Solid knowledge of brand development, marketing, and advertising
  • Strong interpersonal and presentation skills
  • Solid planning and organizational skills
  • Excellent business writing and communication skills

At Company Name, we believe that a diverse and inclusive team is a key to success. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.