Channel Marketing Manager Job Description

The channel marketing manager is responsible for managing the relationship between the channel partner and the brand within a defined geographic area.

The channel marketing manager is responsible for managing the relationship between the channel partner and the brand within a defined geographic area.

These marketers help partners sell, promote, and market the brand.

They establish their brand-specific programs, such as promotions, customer service, marketing plans, and strategic plans.

Channel marketing managers consider the relationship with a partner in the context of the overall channel strategy and demand creation.

They develop and oversee the marketing plans and provide training and support to partners.

A channel marketing manager is typically the head of channel marketing at an organization.

Updated on:     
October 7, 2022

Job Brief:

We're looking for a Channel Marketing Manager who can develop and execute marketing plans that drive awareness, engagement, and demand for our products and services through our channel partners. The ideal candidate will have experience working with channel partners and marketing to them effectively. They will be a strategic thinker who can see the big picture and develop creative and effective plans to achieve our objectives. They will also be a strong communicator who can build relationships and influence others. If you have a track record of success in channel marketing, we want to hear from you!

Channel Marketing Manager Duties:

  • Advise channel partners on technical, market, and product issues, suggesting strategies, determining product compliance, and resolving problems
  • Manage partner relationship programs, including marketing campaigns, seminars, and trade shows
  • Oversee life cycle logistics of partner commitments and channel management
  • Develop and oversee distribution channel strategies, including channel marketing programs
  • Manage, coordinate, and oversee personnel for assigned channel marketing programs
  • Interpret and evaluate effectiveness of marketing programs
  • Develop new channel marketing programs
  • Provide annual channel marketing plan and budget
  • Disseminate channel marketing information and counsel on product use and applications
  • Develop, negotiate, and manage channel compensation programs
  • Provide marketing training

Channel Marketing Manager Responsibilities:

  • Bachelors degree preferred
  • 2+ years B2B marketing experience in a technology, services, or software industry setting
  • Strong analytical, communications, and project management skills
  • Experience working across a variety of channels, including social media, websites, whitepapers, events

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Requirements And Skills:

  • Manage marketing programs, budgets, and projects, collaborating with sales, marketing, product management, and other teams to develop and execute strategies and tactics for increasing channel partner revenues and market share
  • Develop and manage a diverse portfolio of partner relationships, including direct, indirect, and online partners, while managing expectations, driving growth, and maintaining consistent performance
  • Develop and execute strategies to optimize online marketing channels, including paid search, retargeting, SEO, display ads, and online PR to increase qualified lead flow into sales pipeline, and job bookings
  • Develop and provide detailed reporting to the sales and marketing team
  • Identify and leverage trends in consumer behavior to provide partners with proven strategies to increase web traffic and conversions

At Company Name, we believe that diversity and inclusion are key to a strong team. We encourage applications from people of all backgrounds, races, religions, nationalities, genders, , , and expressions, as well as veterans and individuals of all ages.