Channel Marketing Manager Job Description

The channel marketing manager is responsible for managing the relationship between the channel partner and the brand within a defined geographic area.

The channel marketing manager is responsible for managing the relationship between the channel partner and the brand within a defined geographic area.

These marketers help partners sell, promote, and market the brand.

They establish their brand-specific programs, such as promotions, customer service, marketing plans, and strategic plans.

Channel marketing managers consider the relationship with a partner in the context of the overall channel strategy and demand creation.

They develop and oversee the marketing plans and provide training and support to partners.

A channel marketing manager is typically the head of channel marketing at an organization.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Channel Marketing Manager who can develop and execute marketing plans that drive awareness, engagement, and demand for our products and services through our channel partners. The ideal candidate will have experience working with channel partners and marketing to them effectively. They will be a strategic thinker who can see the big picture and develop creative and effective plans to achieve our objectives. They will also be a strong communicator who can build relationships and influence others. If you have a track record of success in channel marketing, we want to hear from you!

Channel Marketing Manager Duties:

  • Advise channel partners on technical, market, and product issues, suggesting strategies, determining product compliance, and resolving problems
  • Manage partner relationship programs, including marketing campaigns, seminars, and trade shows
  • Oversee life cycle logistics of partner commitments and channel management
  • Develop and oversee distribution channel strategies, including channel marketing programs
  • Manage, coordinate, and oversee personnel for assigned channel marketing programs
  • Interpret and evaluate effectiveness of marketing programs
  • Develop new channel marketing programs
  • Provide annual channel marketing plan and budget
  • Disseminate channel marketing information and counsel on product use and applications
  • Develop, negotiate, and manage channel compensation programs
  • Provide marketing training

Channel Marketing Manager Responsibilities:

  • Bachelors degree preferred
  • 2+ years B2B marketing experience in a technology, services, or software industry setting
  • Strong analytical, communications, and project management skills
  • Experience working across a variety of channels, including social media, websites, whitepapers, events

Ready to transform your hiring process?

We offer a full range of hiring and recruiting solutions for every step in the process. We'll help you find and hire the right candidates.
Post this job for free
green check mark symbol
Free Plan
green check mark symbol
No credit card required

Requirements And Skills:

  • Manage marketing programs, budgets, and projects, collaborating with sales, marketing, product management, and other teams to develop and execute strategies and tactics for increasing channel partner revenues and market share
  • Develop and manage a diverse portfolio of partner relationships, including direct, indirect, and online partners, while managing expectations, driving growth, and maintaining consistent performance
  • Develop and execute strategies to optimize online marketing channels, including paid search, retargeting, SEO, display ads, and online PR to increase qualified lead flow into sales pipeline, and job bookings
  • Develop and provide detailed reporting to the sales and marketing team
  • Identify and leverage trends in consumer behavior to provide partners with proven strategies to increase web traffic and conversions

At Company Name, we believe that diversity and inclusion are key to a strong team. We encourage applications from people of all backgrounds, races, religions, nationalities, genders, , , and expressions, as well as veterans and individuals of all ages.

Share this article
Product Marketing Manager - Sales Enablement
<h2 id="">Product Marketing Manager - Sales Enablement Job Description</h2><p id="">A product marketing manager is the person in charge of marketing a product. </p><p id="">He/she is in charge of making sure that the product gets sold and that all marketing channels are promoted. </p><p id="">The product marketing manager also makes sure that the marketing campaign is in sync with other channels such as Sales, Service and Support, and Research and Development.</p><p id="">These channels are commonly referred to as the company’s Sales Enablement or the Marketing Enablement teams. </p><p id="">Sales Enablement encompasses all of the activities that are related to enabling sales. This includes marketing, training, and documentation, among others. </p><p id="">Marketing Enablement encompasses all of the activities</p><p id="">We're looking for a Product Marketing Manager - Sales Enablement who can help us develop and execute strategies that will enable our sales team to be more successful. In this role, you will be responsible for creating and managing sales enablement programs, working closely with the sales team to identify their needs and then developing programs that address those needs. You will also be responsible for creating sales collateral, training materials, and other content that will help our sales team sell more effectively. If you have experience in product marketing and sales enablement, and you're looking for an opportunity to use your skills to help a growing company succeed, we want to hear from you.</p><p id="">Objectives<br>-Coordinate the development of sales enablement materials, including product training, marketing materials, and sales presentations<br>-Research and gather insights about product usage and customer needs<br>-Write marketing collateral, including product specs, brochures, white papers, and case studies<br>-Coordinate marketing with product developers and sales teams<br>-Research, analyze, and report on product effectiveness<br>-Develop and oversee performance measurement systems<br>-Improve existing and develop new sales and marketing collateral<br>-Present to and collaborate with internal/external client groups<br>-Promote the professionalism of the company<br>-Perform other duties as assigned</p><p id="">Skills Needed<br>-Proven background in B2B marketing, specifically in product marketing, in software, technology, or professional services<br>3+ years’ proven experience in an eCommerce, SaaS, or software industry<br>-Knowledge of eCommerce and SaaS software categories, terminology, and business models</p><p id="">Responsibilities<br>-Explore and benchmark the competitive landscape and technical landscape to identify key opportunities<br>-Lead the sales enablement and marketing efforts, including identification of market gaps, messaging, positioning, and target audience<br>-Develop and leverage automated marketing, sales enablement, and campaign measurement solutions<br>-Create and deliver product training, including webinars, workshops, and on-boarding sessions<br>-Develop and maintain marketing materials, including brochures, data sheets, and presentations<br>-Conduct customer research to build and maintain a database of key accounts, competitors, and contacts<br>-Develop strategies for generating qualified leads</p><p id="">Our company is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are crucial to building a strong and successful team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.</p>

Create the perfect job posts and post it to 2000+ job boards

Sign Up For Free  
Free Plan
No credit card required