Content Marketing Manager Job Description

content marketing manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Content Marketing Manager Job Description

The Content Marketing Manager is responsible for creating and distributing content on a regular basis.

This can include articles, blogs, videos, infographics, podcasts, white papers, and other engaging and relevant content.

The Content Marketing Manager creates, monitors, and evaluates the content that is distributed.

This content may be distributed through blogs, social media, email marketing, or other types of media.

The Content Marketing Manager also develops a strategy for distributing content.

There are many companies that utilize content marketing to increase the awareness of their brand.

For example, a company might publish a blog that offers tips, tricks, and suggestions to potential customers.

The blog might be developed as part of a

Job Brief:

We’re looking for a Content Marketing Manager who can help us develop and execute a content strategy that will help us achieve our business goals. The right candidate will have a deep understanding of our target audience and how to reach them through various channels. They will also have experience creating and managing content, as well as working with a team of writers, designers, and other creatives. If you are a strategic thinker with a passion for creating compelling content, we want to hear from you.

Content Marketing Manager Duties:

  • Liaise with designers, developers, and managers to develop and manage content, design, and usability standards
  • Create and update content to improve site functionality
  • Manage and optimize site content to increase user engagement
  • Manage social media outreach to increase brand awareness
  • Maintain up-to-date knowledge of industry trends and user behaviors
  • Track, measure, and adjust site performance

Content Marketing Manager Responsibilities:

  • Develop and publish compelling, high-quality content that resonates with the targeted audience
  • Manage the distribution of content to maximize reach and engagement, including press, media, affiliates, social media, and SEO
  • Develop and optimize content strategies, and conduct competitive analysis
  • Measure results, optimizing content to increase performance

Requirements And Skills:

  • Bachelor’s degree in marketing, journalism, communications, or a related field
  • 2+ years’ proven experience in writing marketing content for all platforms
  • Experience writing and editing content for websites, blogs, social media, print, videos, press releases, and articles
  • Solid

Company Name is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are key to building a strong and successful team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

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