Database Marketing Manager Job Description

A database marketing manager is responsible for generating a marketing plan that includes customer and prospect data from various sources, creating and updating database records, and delivering the marketing plan.

Database marketing managers use various database software to manage the data and track marketing campaigns.

A database marketing manager is often responsible for data mining, which is the process of extracting meaningful information from large data sets.

For example, a marketing database for a pipe distributor might include customer orders, product orders, and past purchasing history.

The database marketing manager would use data mining software to identify customers that have not ordered pipes in the past six months, which customers make repeat purchases, and which customers have purchased multiple

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Database Marketing Manager who can help us improve our customer relationships and grow our business. The right candidate will have experience working with databases, developing marketing campaigns, and managing customer data. If you have a passion for marketing and data, and you're looking for an opportunity to make a difference, we want to hear from you!

Database Marketing Manager Duties:

  • Create, update, and maintain effective databases to be used for all marketing efforts
  • Research and develop effective marketing strategies
  • Utilize various marketing techniques and tools
  • Promote the company and its products
  • Consult with members of the marketing team regarding possible improvements to marketing efforts
  • Maintain a working knowledge of all company products
  • Work with local media representatives, setting up interviews, arranging events, and providing demos
  • Develop and maintain a working knowledge of all media platforms
  • Develop and maintain relationships with clients and prospective clients, developing strategies and establishing relationships
  • Develop and maintain effective professional relationships with the media representatives
  • Develop and maintain effective professional relations with local government officials
  • Develop and maintain effective professional relations with other consultants, contractors, and vendors
  • Work with internal staff members to recommend improvements to marketing processes, campaigns, and objectives
  • Test social media marketing campaigns, including content, visuals, and applications

Database Marketing Manager Responsibilities:

  • Design, develop, and implement databases, including database management, maintenance, and reporting
  • Identify, research, and report on market trends and customer needs
  • Manage data security and protection
  • Maintain database storage, backups, and disaster recovery plans
  • Monitor system performance, maintain data integrity, and ensure all system applications are working properly
  • Act as a liaison between internal departments and an external IT vendor
  • Design, develop, and implement websites and mobile apps and integrate with database systems

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Requirements And Skills:

  • Bachelor’s degree in business, marketing, or related field
  • 1-5 years of professional experience in marketing, communications, or public relations
  • Knowledge of database marketing principles; experience with database marketing software
  • Knowledge of marketing research techniques, including data collection and analysis
  • Proven

At Company Name, we're committed to diversity and inclusion in the workplace. We encourage applications from all backgrounds and experiences, including people of all races, religions, nationalities, genders, , , gender expressions, and ages.

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