Digital Account Manager Job Description

digital account manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Digital Account Manager Job Description

A digital account manager (DAM) is an account executive who is responsible for developing and implementing marketing strategies.

Digital account managers focus on increasing the website traffic, online visibility, and online engagement of their client’s website(s).

Digital account managers typically work in digital marketing agencies, in-house marketing departments at major corporations, or as self-employed consultants.

Digital account managers create and implement a digital marketing calendar for their clients’ businesses, which involves creating and implementing blog posts, creating and executing social media marketing strategies, managing email campaigns, and running search engine optimization campaigns.

Digital account managers also help their clients create user-friendly websites that are optimized for search engines.


Job Brief:

We’re looking for a Digital Account Manager who can help us to increase our online presence and sales. The ideal candidate will have experience in managing digital accounts, developing marketing strategies, and implementing campaigns. They will be able to work independently and be proactive in finding new opportunities to grow our business. If you are a motivated self-starter with a passion for digital marketing, then we want to hear from you!

Digital Account Manager Duties:

  • Manage client relationships
  • Manage all aspects related to digital campaigns, such as keyword research, marketing strategy, content development, etc.
  • Researching, developing, and implementing strategies for organic and paid search
  • Analyzing client devices, traffic, and placements
  • Developing campaign reports to monitor performance
  • Developing dedicated client reports
  • Providing a high level of communication to internal team
  • Setting goals and developing strategies to achieve them
  • Assisting with client proposals
  • Establish and manage relationships with key vendors

Digital Account Manager Responsibilities:

  • Manage digital advertising campaigns for client websites
  • Develop and manage search engine marketing, social media, and email marketing programs
  • Manage and optimize advertising budgets
  • Conduct keyword research and competitor analysis
  • Improve website conversion rates and user experience
  • Recommend and apply site optimization strategies
  • Implement content marketing strategies to increase brand awareness, sales, and leads
  • Build and optimize online marketing campaigns
  • Maintain ongoing communication with clients and internal teams
  • Set and achieve personal milestones

Requirements And Skills:

  • Bachelor’s degree
  • 2+ years’ proven experience in online marketing
  • Strong knowledge of SEO, PPC, and SEM
  • Strong understanding of web design, development, and user experience
  • Awareness of digital analytics and reporting tools
  • Experience in developing and executing cohesive,

At Company Name, we are an Equal Opportunity Employer that is committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

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