A digital director is a seasoned marketer who specializes in digital media, and is tasked with overseeing digital strategy.
A digital director is able to align traditional marketing with digital media, and is constantly thinking of innovative ways to do so.
In an online world that is constantly changing, a digital director must be able to adapt to new marketing strategies and trends.
They are continuously researching and testing strategies to stay ahead of the curve.
Digital Director Job Description
Table of Contents
Job Brief:Digital Director Duties:Digital Director Responsibilities:Requirements And Skills:Job Brief:
We're looking for a Digital Director to lead our team in developing and executing digital marketing campaigns. The ideal candidate will have experience leading a team of digital marketers, as well as a strong understanding of the latest digital marketing trends and best practices. If you're a strategic thinker with a passion for all things digital, we want to hear from you!
Digital Director Duties:
- Develop and manage digital online marketing strategy, including developing and managing online marketing channels such as websites, social media, and search engine marketing
- Manage a team of graphic designers, copywriters, and web developers
- Maintain, develop, and revise the website, ensuring it is current and up to date
- Maintain and adhere to brand standards and guidelines
- Promote, manage, and oversee client and prospect databases
- Promote brand awareness through social networks
- Develop and manage email campaigns
- Promote website analytics
- Research and analyze competitors’ websites and marketing strategies to learn best practices for the digital marketing environment
- Develop and manage multiple marketing campaigns simultaneously
- Develop and maintain relationships with clients, prospects, and vendors
- Develop and manage budgets
Digital Director Responsibilities:
- Oversee the development and execution of digital marketing campaigns, including website, social media, and email newsletters
- Set and report on goals and standards for marketing effectiveness
- Monitor and analyze performance for return on investment
- Develop, implement, and manage successful digital marketing and social media campaigns to increase brand awareness and drive revenue
- Create and maintain brand standards for emails and website
- Conduct market research to identify audience demographics and interests and track corresponding performance
- Perform competitive analysis, including researching competitor websites, social media, and email marketing
- Research top performing websites and email marketing campaigns, and implement best practices to benefit your own business
- Create and manage social media accounts, including posting content, responding to comments, and recommending changes
- Create and maintain email newsletter campaigns
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Requirements And Skills:
- Bachelor’s degree in a related field, or 8+ years’ proven experience
- Extensive understanding of technology, digital, and social media
- Expert user of Adobe Creative Suite and Final Cut Pro
- Extensive knowledge of video workflows and best practices for online video
At [Company Name], we're proud to be an equal opportunity employer. We're committed to creating a diverse and inclusive team, and we welcome applications from people of all backgrounds, religions, nationalities, genders, gender expressions, and ages. We also encourage applications from veterans and individuals with disabilities.
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