Digital Marketing Coordinator Job Description

The Digital Marketing Coordinator (DMC) is a role that is relatively new to the marketing industry.

This position is typically responsible for overseeing digital marketing efforts, including websites, social media, email campaigns, newsletters, online ads, blogs, and websites.

Many DMCs oversee other marketing roles as well, such as social media manager, video producer, or blogger.

DMCs should have a grasp of digital marketing strategies, search engine optimization, and inbound marketing strategies.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Digital Marketing Coordinator to lead our team in creating and executing a wide range of digital marketing campaigns. As our Digital Marketing Coordinator, you will be responsible for planning, executing, and measuring the success of our digital marketing initiatives. You will also be responsible for working with our internal teams to ensure that all of our digital marketing activities are aligned with our overall marketing strategy. If you are a strategic thinker with a passion for digital marketing, then we want to hear from you!

Digital Marketing Coordinator Duties:

  • Manage and monitor all social media accounts and website to ensure brand messaging is being communicated accurately
  • Provide opportunities to engage with community through digital mediums
  • Generate unique content, including blog posts, social media updates, and newsletter articles
  • Manage email marketing campaigns

Digital Marketing Coordinator Responsibilities:

  • Provide accurate and detailed analytical and campaign reporting
  • Develop processes and procedures for analyzing online activities
  • Manage all online marketing efforts, optimizing for search, social media, and email campaigns
  • Coordinate with client representatives, management, and support teams
  • Provide clients with detailed analysis of the efficacy of consumers and prospects online activities
  • Develop and implement SEO campaigns
  • Develop and implement SEM campaigns
  • Assist in developing and updating content, including writing, editing, formatting, and uploading as needed
  • Develop and maintain campaigns for Facebook, Twitter, Google+, LinkedIn, and other social networks
  • Research, develop, and implement social media marketing strategies
  • Create, edit, and optimize email campaigns
  • Develop various content for advertising and marketing campaigns
  • Develop integrated digital advertising campaigns
  • Develop and manage dynamic content
  • Identify opportunities, recommend strategies, plan, and lead implementation of digital marketing projects

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Requirements And Skills:

  • Bachelor’s degree or higher in marketing, journalism, communication, public relations, advertising, or related field
  • 1-2 years’ proven experience working in a marketing/advertising position
  • Strong knowledge of HTML, WordPress, and Google Docs
  • Knowledge of social media platforms, including Facebook

We at [Company Name] are proud to offer equal opportunities to all employees and applicants. We believe that a diverse and inclusive workforce is essential to our success as a company, and we are committed to building a team that reflects this belief. We encourage applications from people of all races, religions, national origins, genders, , , gender expressions, and ages, as well as veterans and individuals with disabilities.

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