Digital Marketing Director Job Description

A digital marketing director is a third party hired to oversee an organization's digital marketing efforts.

The digital marketing director's primary role is to direct how a company's online presence is managed, including buying ads, creating and directing social media content, and using search engine optimization (SEO).

The digital marketing director is typically employed by a company's marketing department.

The digital marketing director works with the digital marketing team to plan, create, and execute all digital marketing efforts.

The digital marketing director also coordinates with the organization's IT department to institute the digital marketing strategy.

The digital marketing director coordinates all efforts with

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Digital Marketing Director to lead our team in developing and executing effective digital marketing campaigns. The ideal candidate will have a proven track record in successfully planning and executing digital marketing initiatives, as well as experience leading and motivating a team of marketing professionals. If you are a strategic thinker with a passion for digital marketing, then we want to hear from you!

Digital Marketing Director Duties:

  • Develop, implement, and manage social media marketing strategies
  • Maintain and manage social media accounts, including but not limited to: Facebook, Twitter, Instragram, and YouTube
  • Boast an impressive portfolio of past projects you have worked on
  • Create original graphics, videos, and editorial content
  • Search for and identify quality online media sharing outlets
  • Track and monitor social media sources
  • Promote and publicize the social media accounts
  • Develop, implement, and oversee search engine optimization, search engine marketing, and pay per click campaigns
  • Perform in-depth analysis of campaign performance
  • Create, edit, and update online marketing materials
  • Create and maintain website pages
  • Create and manage email newsletters
  • Maintain and build relationships with clients
  • Research and assess online media sharing outlets
  • Develop new online media sharing outlets
  • Perform in-depth analysis of campaign performance
  • Receive client feedback about

Digital Marketing Director Responsibilities:

  • Design and execute strategies for online marketing and sales, including website, SEO, SEM, social, and email marketing
  • Manage and optimize all SEO and SEM efforts, including keyword research, content development, linking, and tracking
  • Manage social media networks, including Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest
  • Manage internal and external communications and customer inquiries
  • Develop and implement strategies to attract new customers
  • Analyze customer data, including bounce rates, click-through rates, conversion rates, and sales, to optimize marketing strategies
  • Develop and implement programs to improve customer retention
  • Promote adoption of new technologies
  • Generate sales leads from relevant channels through effective cold calling and lead generation efforts
  • Manage marketing budgets to ensure profitability and comply with bank guidelines
  • Prepare financial reports for management
  • **All positions require excellent customer service skills, strong organizational skills, the ability to

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Requirements And Skills:

  • Bachelor’s degree in marketing, business administration, or related field
  • 2+ years of experience managing PPC campaigns
  • Examples of managing PPC campaigns with a cost per click (CPC) of $10 or less
  • Experience managing PPC campaigns with high conversion rates
  • Strong understanding of keyword

We at Company Name are proud to be an Equal Opportunity Employer. We believe that a diverse and inclusive team is key to building a successful business. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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