Digital Marketing Manager Job Description

digital marketing manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Digital Marketing Manager Job Description

The Digital Marketing Manager is a manager responsible for overseeing a company’s digital marketing activities across a variety of platforms.

This can include managing social media marketing, email marketing, online advertising, search engine marketing, and more.

The Digital Marketing Manager creates and implements strategies that align with business objectives, analyzes and reports on marketing effectiveness, and develops new digital marketing initiatives.

Job Brief:

We’re looking for a qualified Digital Marketing Manager to lead our company’s marketing efforts. The successful candidate will be responsible for planning, executing, and measuring marketing campaigns across all digital channels. He or she will also oversee the company’s website and social media presence. The ideal candidate will have experience working in a fast-paced environment and be able to juggle multiple projects at once. If you are a strategic thinker with a passion for marketing, we want to hear from you!

Digital Marketing Manager Duties:

  • Manage the Digital Marketing team, working closely with the VP of Digital Marketing as well as other team members to execute on project goals and strategy
  • Optimize web properties for user experience and SEO
  • Maximize brand exposure through social media and affiliate partnerships
  • Manage paid search campaigns
  • Develop and manage lead conversion funnels
  • Monitor, analyze, and optimize mobile campaigns
  • Uphold brand standards by managing content, design, and SEO

Digital Marketing Manager Responsibilities:

  • Oversee all company websites, search engines, social media channels, and online advertising, including website development and management, search engine and optimization strategies, social media maintenance and engagement, online advertising campaigns, and search engine optimization
  • Perform website audits to identify marketing opportunities and to improve usability, design, and functionality
  • Develop and implement strategies for search engine optimization, pay per click (PPC) advertising, and content programming for websites
  • Manage SEO and PPC campaigns and track metrics, including cost-per-lead, leads acquired, and cost per acquisition
  • Ensure the websites and social media sites are compliant with social media policies and laws
  • Advise company executives and managers on SEO and PPC best practices
  • Develop, implement, and monitor social media strategies and content plans to engage audiences, improve transparency, and increase brand exposure
  • Manage and monitor company blogs, social media platforms and profiles, and other online properties
  • Ensure company

Requirements And Skills:

  • Bachelor’s degree in business administration, marketing, advertising, communications, or related field
  • 2+ years’ proven experience managing digital marketing activities
  • Strong analytical, strategic planning, and problem-solving capabilities
  • Strong knowledge of SEO, SEM, and email marketing platforms
  • Fa

We at Company Name believe that diversity is key to success. We are committed to building a team that includes people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with different abilities. We encourage applications from all qualified individuals.

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