Digital Marketing Specialist Job Description

The digital marketing specialist helps a company to market its products through digital channels.

This specialist must have knowledge of how the internet, social media channels, and mobile devices work.

The digital marketing specialist develops and executes social media campaigns and strategies, as well as builds websites, to help companies reach their target audiences.

They monitor and update various digital marketing tools, as well as manage all advertising budgets.

The digital marketing specialist also ensures a company is maximizing its benefits from digital marketing channels.

They analyze and report on how a company’s online marketing is contributing to its bottom line.

They assess what other digital marketing channels to use and which to avoid.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Digital Marketing Specialist to come on board and help us take our online presence to the next level. The right candidate will have a deep understanding of all things digital marketing, from SEO to social media to email marketing, and will be able to take our campaigns to new heights. If you're a creative thinker with a passion for all things marketing, we want to hear from you!

Digital Marketing Specialist Duties:

  • Implement and maintain strategic digital marketing plans for online visibility
  • Create, implement, and maintain SEO strategies, campaigns, and tactics
  • Research, identify, and implement actionable changes to improve website’s Search Engine Optimization
  • Effectively utilize social media platforms to increase online presence, build brand awareness, and drive traffic to company website
  • Track web analytics and conversion rate, interpret reports, and make appropriate changes to increase web traffic
  • Promote success of digital marketing initiatives through daily implementation of analytics

Digital Marketing Specialist Responsibilities:

  • Develop and execute digital strategies to drive traffic to the website, increase conversions, and increase revenue
  • Create and maintain relevant and engaging content
  • Manage direct marketing campaigns and report on performance metrics
  • Manage all brand assets including logos, style guides, and templates
  • Create, maintain, and report on monthly and quarterly campaign tracking metrics including brand awareness, traffic, leads, conversions, and revenue

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Requirements And Skills:

  • Bachelor’s degree in marketing, communications, or related field
  • 3+ years of proven experience in a digital marketing role
  • Strong knowledge of social media marketing platforms
  • Excellent oral and written communications skills
  • Proven ability to develop, execute, and measure successful digital marketing campaigns
  • Knowledge of

At Company Name, we believe that diversity and inclusion are essential to our success as an organization. We are committed to building a team that reflects the richness of our community, and we encourage applications from people of all backgrounds. We are especially interested in candidates who can contribute to the diversity of our team, including but not limited to people of color, LGBTQIA+ individuals, people with disabilities, and veterans.

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