Digital Media Planner Job Description

A digital media planner is a person who plans and executes media campaigns for businesses or organizations.

Digital media planners work with businesses or organizations to understand their marketing objectives, such as building brand loyalty, generating sales, increasing website traffic, or reaching specific audiences.

Then, digital media planners use their knowledge of different media channels, such as social media, radio, and print, to develop successful campaigns.

Digital media planners may work in an agency or in-house for a company or a business.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Digital Media Planner who can help us create and execute a plan to increase our online visibility and engagement. The ideal candidate will have experience developing and managing digital marketing campaigns, as well as experience working with social media, content marketing, and SEO.

Digital Media Planner Duties:

  • Establish and implement strategies for developing, managing, measuring, and expanding digital media plans, strategies, and tactics
  • Align existing media plans with current company objectives
  • Develop new digital media plans
  • Manage day-to-day production of digital media campaigns
  • Manage digital campaign analytics
  • Manage digital campaigns budgets to optimize performance
  • Produce timely ROI reports, reports with key performance indicators
  • Provide clear direction to junior staff members
  • Set overall goals, objectives, strategies, and priorities
  • Provide feedback and direction to others

Digital Media Planner Responsibilities:

  • Manage digital media planning activities, including advertising, social media, and public relations
  • Ensure that advertising is aligned with the business strategy
  • Develop advertising strategies using market research, competitive analysis, and market intelligence
  • Prepare and approve media plans and ad copy
  • Supervise the execution of media schedules
  • Provide management reporting
  • Develop and maintain strong relationships with media agencies
  • Media research and planning tools: Adobe Analytics, Google Analytics, Google Tag Manager, Google AdWords, Google Ad Manager, Google DoubleClick, Microsoft Excel, Microsoft PowerPoint, Microsoft Publisher, SharePoint, Slack, Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google Wave and Facebook Ad.

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Requirements And Skills:

  • Bachelor’s degree in marketing, business, or related field
  • 2+ years’ proven experience in a digital media planning/buying/implementing role
  • Strong foundation in marketing strategy, performance analytics, and campaign management
  • Strong understanding of online media strategy and online media

At [Company Name], we believe that diversity and inclusion are key to success. We are committed to building a team that is reflective of the communities we serve. We encourage applications from people of all backgrounds, experiences, and perspectives.

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