Digital Media Specialist Job Description

A digital media specialist is a person who works with various digital media file formats.

They also help to develop and host websites.

A digital media specialist is needed when a company’s management team needs to outsource the maintenance and upkeep of their website.

A digital media specialist often is a jack-of-all-trades, which means that they are also a jack-of-all, as in they can handle pretty much all of their duties.

Updated on:     
October 7, 2022

Job Brief:

We're looking for a Digital Media Specialist who can help us develop and execute our digital media strategy. The ideal candidate will have experience developing and managing digital media campaigns, as well as a deep understanding of the digital media landscape. They will be a strategic thinker with the ability to think outside the box and come up with creative solutions to challenges. If you have a passion for digital media and are looking for an opportunity to help shape the future of our digital presence, we want to hear from you!

Digital Media Specialist Duties:

  • Create, edit, approve, and publish a variety of digital media content
  • Develop, test, and implement various online promotional strategies
  • Monitor web statistics, including traffic, usage, and conversion metrics
  • Research and apply new technologies, tools, and trends to increase web traffic and optimize online experience
  • Research, evaluate, and select digital media tools, hardware, and software
  • Create and manage digital content from inception to final implementation
  • Plan, schedule, and execute digital content projects
  • Coordinate with internal and external teams

Digital Media Specialist Responsibilities:

  • Develop and execute digital marketing strategies and initiatives for a variety of company offerings, including digital advertising, public relations, social media, and content creation
  • Build brand awareness and generate leads through innovative and engaging campaigns
  • Manage and resolve digital campaign issues, including implementing new campaigns, maintaining existing campaigns, and optimizing campaigns
  • Research new media opportunities and pilot marketing campaigns
  • Promote company products and offerings through social media, blogging, and other platforms
  • Create content including blogs, videos, and infographics - to share company information
  • Schedule and attend press events
  • Create and maintain digital profiles, including Twitter, Facebook, Google+, LinkedIn, and Pinterest
  • Read, analyze, and report on competitor activity
  • Develop and test new digital products
  • Produce other digital products

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Requirements And Skills:

  • Bachelor’s degree in marketing, advertising, or a related field
  • Excellent working knowledge of digital and online media, including social media
  • Excellent written and verbal communication skills
  • Ability to work independently, as well as effectively with a team of peers
  • Ability to multi-task and prioritize work assignments

At Company Name, we believe that a diverse and inclusive team is a key to success. We are committed to building a team that reflects a wide range of backgrounds, experiences, and perspectives. We encourage applications from people of all races, religions, national origins, genders, , , gender expressions, and ages, as well as veterans and individuals with disabilities.