Digital Strategist Job Description

A digital strategist is a person who uses digital strategies, tools, and technology to create and plan creative ways for organizations to interact with customers.

Digital strategists create and implement marketing plans and strategies, and then monitor and evaluate them to increase an organization’s online presence.

Digital strategists are skilled in organizing and managing projects that involve many different team members and multiple stakeholders.

Digital strategists work in many different industries, including education, government, travel, media, nonprofits, and health care.

The majority of digital strategists work full time, but around 20% work part time on a contract basis.

Digital strategists sometimes work long hours and

Updated on:     
September 15, 2022

Job Brief:

We're looking for a qualified Digital Strategist to join our team. As a Digital Strategist, you will be responsible for developing and executing digital marketing plans and campaigns, as well as managing our digital presence. You should have a strong understanding of digital marketing tools and tactics, and be able to effectively communicate your ideas to others. If you are a creative and analytical thinker with a passion for digital marketing, we want to hear from you!

Digital Strategist Duties:

  • Drive long-term growth for an organization through digital business strategies
  • Develop creative and innovative marketing campaigns
  • Build a strong online presence using a variety of online channels
  • Research, develop, test, and execute marketing campaigns
  • Ensure that audience expectations are being met
  • Recognize opportunities and develop creative solutions to capitalize on them
  • Oversee content, analytics, and traffic
  • Optimize digital campaigns based on performance
  • Identify and invest in new and emerging online tools
  • Conduct research into digital capabilities

Digital Strategist Responsibilities:

  • Proficient in all aspects of digital marketing campaigns (SEO, PPC, direct response, etc.)
  • Experience utilizing Google Analytics, CrazyEgg, and similar web analytics tools
  • Experience with copywriting and blogging
  • Strong understanding of online customer behavior
  • Experience with social media

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Requirements And Skills:

  • Develop and execute growth strategies across all digital platforms
  • Build, manage, and optimize media mix
  • Manage paid search campaigns on various channels
  • Develop and execute social media strategies
  • Manage day-to-day running of social media accounts
  • Monitor and analyze social media performance
  • Analyze results from social media activities and make recommendations to optimize
  • Build and implement paid social strategies
  • Design landing pages, site structure, and conversion funnels
  • Build and maintain email marketing lists
  • Manage third-party marketing service providers
  • Work closely with engineering team to optimize website
  • Develop and maintain eCommerce platform
  • Run A/B tests, conduct multivariate testing, and analyze results
  • Measure key KPIs, such as sales, ROI, and CPC
  • Work closely with analytics team to develop and execute online strategies

We at Company Name believe that a diverse and inclusive team is key to success. We encourage applications from people of all walks of life, and are committed to building a team that reflects our community.

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