Director of Marketing Analytics Job Description

director of marketing analytics job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Director of Marketing Analytics Job Description

A director of marketing analytics is a person whose job is to collect and analyze data about a company’s marketing efforts.

A director of marketing analytics often works as a consultant, providing support for companies needing help in collecting data and interpreting it for marketing analysis purposes.

Job Brief:

We’re looking for a Director of Marketing Analytics to join our team and help us better understand our customers and prospects. The right candidate for this role will have a passion for data and a deep understanding of how to use it to drive marketing strategy. They will be a skilled communicator and storyteller, able to translate complex data into insights that can be used to drive business decisions. If you are a data-driven marketing professional with a passion for making things smarter, faster, and more efficient, we want to hear from you!

Director of Marketing Analytics Duties:

  • Implement marketing analytics programs to generate new leads and increase sales
  • Provide leadership and oversight for all marketing programs
  • Form strategic marketing plans and objectives to increase company revenue
  • Promote and market the company brand, increase brand awareness
  • Implement, maintain, and report marketing analytics
  • Promote, support, implement, and develop the company’s products and services

Director of Marketing Analytics Responsibilities:

  • Plan, organize, and direct marketing and sales analytics activities, including sourcing and purchasing of appropriate data, and interpreting results to improve marketing performance
  • Manage creation of sales and marketing metrics reports and dashboards to track performance and Check in with department heads and other managers, creating and presenting daily, weekly, monthly, quarterly and annual summaries
  • Plan and manage all marketing analysis activities, including data / research, reporting and analysis, and process improvement
  • Highly experienced in enterprise-level systems (e.g.,, Tableau, Google Analytics, etc.), and skilled in translation of data into actionable intelligence
  • Optimize data collection and reporting processes to continually improve the quality of results
  • Design, implement, and maintain metrics and reporting platforms that meet sales, marketing, and business needs
  • Develop processes and procedures to optimize data collection and analysis
  • Train and oversee teams to ensure compliance with policies
  • Define metrics and KPIs;

Requirements And Skills:

  • Bachelor’s degree in marketing, statistics, or a related field
  • 4+ years’ work experience in a related analytics role
  • Knowledge of marketing best practices
  • Knowledge of campaign management best practices
  • Knowledge of media buying best practices
  • Knowledge of digital analytics best practices

Company Name is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are critical to our success, and we are committed to building a team that reflects the communities we serve. We welcome applications from all people, regardless of race, religion, national origin, gender, sexual orientation, gender identity, gender expression, or age, as well as veterans and individuals with disabilities.

Share this article :