Director of Marketing Job Description

director of marketing job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Director of Marketing Job Description

A director of marketing is a person who is responsible for overseeing marketing operations in a company. They monitor marketing activities to ensure they are aligned with company goals and are meeting or exceeding expectations.

Director of marketing job description template includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role. It’s optimized for posting on online job boards or careers pages and easy to customize this template for your company.

Job Brief:

We’re looking for a Director of Marketing to lead our marketing team and create innovative campaigns that will help us reach our sales goals. As our Director of Marketing, you will be responsible for developing and executing marketing plans, managing our budget, and overseeing our marketing team. If you have a passion for marketing and a track record of success, we want to hear from you!

Director of Marketing Duties:

  • Develop and execute a marketing strategy to increase brand awareness and foster customer loyalty
  • Manage and oversee online marketing campaigns, digital marketing, brand development and management, and other key marketing initiatives
  • Tailor brand messages according to target audience
  • Engage in public relations activities to increase exposure and awareness of the company
  • Create and manage all content types, including text, video, and other media
  • Conduct market research
  • Define goals and objectives, and create reports to measure performance
  • Promote and enforce brand messaging in all communications
  • Recruit and retain talent, ensuring high customer satisfaction

Director of Marketing Responsibilities:

  • Develop, implement, and maintain a comprehensive marketing plan for the company, including goals, budgets, and strategies
  • Develop marketing collateral, such as websites, social media, brochures, presentations, and marketing materials
  • Develop and organize a tradeshow schedule, including market research, lead follow-up, and exhibitor qualification
  • Create and manage digital marketing strategy, including SEO, SEM, email marketing, social media, and content marketing
  • Maintain and update the marketing database and website
  • Develop and report on customer segmentation
  • Plan, organize, and oversee all marketing events, including seminars and tradeshows
  • Develop and implement social media strategies and campaigns
  • Create and maintain marketing plans and budgets
  • Oversee the development of company brand identification
  • Oversee the development of the company’s communications strategy, including internal communications, customer communications, marketing communications, and public affairs

Requirements And Skills:

  • Bachelor’s degree in marketing, communications, business administration, or related field
  • 2+ years experience at SVP or Director level (VP or Director preferred)
  • Strong written, verbal, and interpersonal communication skills
  • Great presentation skills
  • Excellent Microsoft Office knowledge

At [Company Name], we believe that diversity and inclusion are key to building a strong team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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