E-Commerce Manager Job Description

e-commerce manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

E-Commerce Manager Job Description

An E-Commerce Manager is responsible for managing the overall strategy of an online store or e-commerce business.

They oversee design, development, marketing, customer service, and other areas of e-commerce.

An E-Commerce Manager has many responsibilities and must ensure the success of an online business.

Their responsibilities include:• Selecting marketing strategies and tactics• Optimizing website performance• Working with marketing, design, and development teams• Managing budgets for online marketing campaigns• Developing website content• Generating leads through online marketing campaigns• Managing online advertising campaigns• Developing relationships with outside vendorsAn E-Commerce

Job Brief:

We’re looking for an experienced E-Commerce Manager to join our team and help us take our online presence to the next level. In this role, you will be responsible for managing all aspects of our e-commerce operations, including developing and executing our online marketing strategy, overseeing our website and online product catalog, and working with our team of designers and developers to create a best-in-class online shopping experience for our customers. If you have a passion for e-commerce and a track record of driving results, we want to hear from you!

E-Commerce Manager Duties:

  • Manage all E-Commerce operations and marketing
  • Write, edit, and publish all content
  • Develop and maintain strategic buyer personas
  • Create strategies that are aligned with marketing objectives
  • Maintain and update website content
  • Optimize content for search engines
  • Develop and execute social media marketing plans
  • Develop and manage email marketing campaigns
  • Develop and implement action plans that drive traffic to the website
  • Develop, write, and edit SEO content
  • Ensure that all content aligns with company voice
  • Maintain programs that are in line with organizational goals
  • Implement best practices for paid advertising
  • Develop and manage paid search advertising

E-Commerce Manager Responsibilities:

  • Develop an e-commerce strategy for new and existing products
  • Develop and execute a multi-channel e-commerce plan that includes the development of native and third-party mobile apps
  • Develop and oversee a loyalty program
  • Develop and execute an affiliate marketing program
  • Develop and implement a social media strategy

Requirements And Skills:

  • Bachelor’s degree in business administration, finance, marketing, economics, or other related field
  • 2+ years’ proven experience managing e-commerce sites
  • Strong analytical, problem-solving, and decision-making skills, and demonstrated ability to identify, define, and prioritize key e-commerce issues

Company Name is proud to be an Equal Opportunity Employer. We firmly believe that a diversity of backgrounds, perspectives, and skillsets lead to a better workplace for all. We are committed to building an inclusive team and encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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