Email Marketing Manager Job Description

email marketing manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Email Marketing Manager Job Description

An email marketing manager manages a company’s email marketing campaigns.

This involves sending bulk emails, writing emails, as well as analyzing analytics and statistics.

An email marketing manager oversees a team of email marketers, including email developers and graphic designers.

The email marketer is typically responsible for writing and editing emails, creating email content, and monitoring email progress.

They may also create email tracking codes, which are codes that track who opens an email and who clicks links in emails.

An email marketing manager may also be responsible for conducting A/B testing, where email tests are conducted to see which emails are the most successful.

An email marketing manager may analyze

Job Brief:

We’re looking for an Email Marketing Manager who is passionate about marketing and has a strong understanding of email marketing trends and best practices. The ideal candidate will have experience managing email marketing campaigns, be detail-oriented, and have excellent written and communication skills. If you are a self-starter with a positive attitude and a desire to learn, we want to hear from you!

Email Marketing Manager Duties:

  • Create and implement email marketing campaigns that deliver brand awareness, attract new and retain current customers, increase customer engagement, and drive sales
  • Create, manage, and grow email marketing campaigns
  • Manage email marketing campaigns from start to finish including planning, writing, editing, and scheduling
  • Research target audience for email campaigns
  • Work closely with marketing and sales teams to develop compelling offers based on customer data and preferences
  • Plan, develop, and deploy email campaigns
  • Manage customer databases
  • Establish results-driven goals for email campaigns
  • Analyze campaign performance through reports
  • Develop and implement ongoing email marketing strategy

Email Marketing Manager Responsibilities:

  • Support the marketing manager in the creation and execution of email marketing programs, including maintenance of content calendars
  • Develop and oversee email strategy, including A/B testing, email marketing campaigns, lead nurturing, and content lifecycle management
  • Assist in testing email designs, subject lines, and landing pages to ensure content and calls to action are optimized to improve conversion rates
  • Evaluate new email technologies to ensure your emails are delivered to subscribers effectively
  • Perform data analysis and evaluation, including surveying email metrics to make informed decisions
  • Manage database and database maintenance including segmentation, list quality, and bounce rates
  • Oversee design and production of emails that include HTML, HTML templates, Python, CSS, JavaScript, and Adobe Creative Suite
  • Perform other duties as assigned

Requirements And Skills:

  • Bachelor’s degree or higher in marketing, communications, advertising, or related field
  • 3+ years of proven experience in email marketing
  • Knowledge of email platforms, including design and coding
  • Knowledge of analytics and campaign metrics
  • Ability to create and oversee email marketing campaigns

At Company Name, we are committed to creating a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals. We are proud to be an Equal Opportunity Employer.

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