Fashion Copywriter Job Description

A fashion copywriter writes the text for promotional or advertising materials, such as catalogs, websites, social media, emails, and advertisements.

Fashion copywriters create text for a variety of media, including websites, e-mail blasts, newsletters, social media, print ads, brochures, catalogs, and posters.

They also develop the content of press releases, promotional mailings, and promotional emails.

A fashion copywriter writes copy for fashion companies that wish to promote their products to consumers.

Copywriting for fashion companies requires an understanding of the fashion industry and what it is trying to convey to consumers

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Fashion Copywriter to join our team. As a Fashion Copywriter, you will be responsible for creating compelling, on-brand copy for our website, email marketing campaigns, and social media posts. In this role, you will collaborate closely with our team of designers, photographers, and stylists to ensure that our copy is aligned with our visual content. If you have a passion for fashion and a knack for writing, we want to hear from you!

Fashion Copywriter Duties:

  • Write fashion copy for print advertisements, catalogs, brochures, and websites.
  • Research and identify trends.
  • Develop original copy for brand concepts
  • Create copywriting plans

Fashion Copywriter Responsibilities:

  • Develop, write, and optimize content for fashion catalogs, including stories, copy, and images
  • Develop and write content for multimedia marketing channels to promote product
  • Identify key trends and incorporate them into product descriptions and copy
  • Develop a detailed story for each product using content generated by team members
  • Edit content developed by other members
  • Maintain style consistency throughout fashion catalogs
  • Research and evaluate competitor products and copy

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Requirements And Skills:

  • Bachelor’s degree in journalism, communications, marketing, sales promotion management, or related discipline
  • 2+ years experience in a fashion or accessories marketing role
  • Knowledge of fashion, accessories, and textiles
  • Knowledge of marketing principles and practices, and ability to effectively apply them to the

Building a diverse and inclusive team is important to us at Company Name. We are an equal opportunity employer and encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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