Market Research Analyst Job Description

market research analyst job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Market Research Analyst Job Description

A market research analyst is an individual that conducts research about a particular product or industry.

They obtain information about a new product, analyze it, and report the findings to their client, usually a business, who then uses it to make decisions about products and marketing strategies.

Market research analysts typically work in an office setting.

They may conduct research by phone or in person, and may use consumer surveys, focus groups, and questionnaires to gather data.

They may also use various tools such as spreadsheets, databases, and statistical packages to analyze their results.

Market research analysts typically work full-time, business hours, but some may work flexible hours as needed.

Job Brief:

We’re looking for a Market Research Analyst to join our team. The ideal candidate will have experience conducting market research and analysis, and will be able to provide insights and recommendations to help shape our marketing strategy. If you’re passionate about market research and are looking for an opportunity to help shape the direction of a company, then this is the role for you.

Market Research Analyst Duties:

  • Analyze market research data and make recommendations
  • Develop and implement new market research procedure and analyze results
  • Review and assess competitive intelligence
  • Engage in ongoing research to gain more knowledge on market trends
  • Perform routine market research
  • Create reports based on market research data
  • Update market research reports regularly
  • Communicate with company executives on research findings
  • Support business development process

Market Research Analyst Responsibilities:

  • Research and report market size, sales, or market share data for a company
  • Analyze customers, competitors, and industry trends, using statistical methods and regression analysis
  • Collect, organize, and analyze data on clients’ demographics and psychographics, identifying, investigating, and resolving potential problems
  • Create reports, presentations, and spreadsheets to summarize findings
  • Research new product opportunities, using primary and secondary research
  • Assist in conducting competitive analysis
  • Analyze customer needs and market opportunities, to identify unmet needs and fill them with new products
  • Identify and evaluate available technology
  • Communicate findings to senior management

Requirements And Skills:

  • Bachelor’s degree required
  • 2-4 years’ experience in market research, analysis, and/or communications in corporate or non-profit setting
  • Knowledge of primary market research methodologies, including focus groups, quantitative surveys, secondary research, etc.
  • Strong computer skills.

At Company Name, we value diversity and inclusion in the workplace. We are equal opportunity employers and encourage applications from all races, religions, national origins, genders, gender expressions, and ages. We are committed to building a diverse and inclusive team.

Share this article :