Marketer Job Description

A marketer is someone who is responsible for promoting and selling a product. They may be in charge of an entire product line, or a single specific product.

Marketer job description template includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role. It's optimized for posting on online job boards or careers pages and easy to customize this template for your company.

Updated on:     
October 24, 2022

Job Brief:

We're looking for a marketing professional who can help us increase our visibility and reach our target audience. The ideal candidate will have experience with online marketing, social media, and traditional marketing techniques. If you have a passion for marketing and are looking for an opportunity to join a growing company, we want to hear from you!

Marketer Duties:

  • Research competitive marketing strategies
  • Develop, implement, and maintain marketing strategies to increase market share
  • Develop and implement marketing plans and track performance against goals
  • Develop media plans, including advertising, public relations, email marketing, sales promotion, and social media
  • Capable of identifying and responding to market trends
  • Design and implement media strategy
  • Manage media purchasing
  • Communicate with advertising media representatives and negotiate arrangements
  • Conduct market research

Marketer Responsibilities:

  • Use online and social media marketing to maintain and expand Nutiva customer base, grow Nutiva’s following and social media presence, and drive sales using traditional and nontraditional strategies, including in social media
  • Oversee all company website and social media content including newsletters, blogs, articles, and social media posts
  • Learn about, and use, the right platforms to build and maintain a customer base and generate leads
  • Create and manage product launch strategies
  • Promote Nutiva brand, including social media ads and sponsored posts
  • Establish and manage customer accounts that maximize product usage and retention
  • Establish messaging and branding standards
  • Maintain Nutiva’s presence in customer websites, to increase brand awareness and recognition
  • Promote Nutiva products’ benefits in customer communications
  • Develop and create content including emails, guest posting, and social media campaigns

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Requirements And Skills:

  • Bachelor’s degree in marketing, business, or related field
  • 2+ years’ proven experience as a marketing manager or marketing professional
  • Proven ability to create and execute marketing strategies, budgets, and timelines
  • Ability to develop and manage digital marketing tactics
  • Strong knowledge of social media, search engine optimization,

"Company Name is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive team and encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.