A marketing analyst develops, evaluates, and implements marketing strategies and plans.
A marketing analyst’s responsibilities vary but can include conducting research into marketing effectiveness, managing the performance of marketing initiatives, coordinating marketing activities, conducting analysis, and recommending improvements.
A marketing analyst typically works in a team with other marketing and business professionals.
Typical team members include marketing strategists, marketing managers, product managers, and brand managers.

Marketing Analyst Job Description

Table of Contents
Job Brief:Marketing Analyst Duties:Marketing Analyst Responsibilities:Requirements And Skills:Job Brief:
We're looking for a Marketing Analyst to join our team! As a Marketing Analyst, you will be responsible for conducting market research, analyzing marketing data, and developing insights to support marketing decision-making. If you are a strategic thinker with a passion for marketing, we want to hear from you!
Marketing Analyst Duties:
- Design and implement marketing strategies to meet business goals
- Complete research and analysis of various markets to identify potential customers
- Create promotional campaigns
- Develop marketing programs
- Develop marketing plans
- Maintain records and documents for marketing campaigns
Marketing Analyst Responsibilities:
- Research, analyze, and interpret marketing data to develop and maintain campaign and promotional strategies
- Research trends in consumer buying behavior and develop, test, and optimize marketing campaigns
- Plan and strategize for trade shows, promotional events, and other targeted campaigns
- Manage customer interactions through social media, email, and direct mail
- Develop, maintain, and update marketing databases, including prospect lists, customer lists, and sales leads
- Research and compile data for marketing reports, including sales, profit, marketing, and production statistics
- Develop and maintain company brand standards
- Execute brand-related activities, including social media, brand awareness, and online reputation management
- Write, edit, and design marketing collateral
- Promote the company’s brand through marketing initiatives, including press releases, content marketing, and online promotions
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Requirements And Skills:
- Bachelor’s degree or higher in Marketing, Finance, Economics or related field
- 3+ years’ proven experience in a marketing analyst role
- Strong analytical and problem-solving skills
- Strong leadership and project management skills
- Ability and desire to work collaboratively with team members
Our company is an equal opportunity employer that is committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.
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