Marketing Analyst Job Description

A marketing analyst develops, evaluates, and implements marketing strategies and plans.

A marketing analyst’s responsibilities vary but can include conducting research into marketing effectiveness, managing the performance of marketing initiatives, coordinating marketing activities, conducting analysis, and recommending improvements.

A marketing analyst typically works in a team with other marketing and business professionals.

Typical team members include marketing strategists, marketing managers, product managers, and brand managers.

Updated on:     
October 7, 2022

Job Brief:

We're looking for a Marketing Analyst to join our team! As a Marketing Analyst, you will be responsible for conducting market research, analyzing marketing data, and developing insights to support marketing decision-making. If you are a strategic thinker with a passion for marketing, we want to hear from you!

Marketing Analyst Duties:

  • Design and implement marketing strategies to meet business goals
  • Complete research and analysis of various markets to identify potential customers
  • Create promotional campaigns
  • Develop marketing programs
  • Develop marketing plans
  • Maintain records and documents for marketing campaigns

Marketing Analyst Responsibilities:

  • Research, analyze, and interpret marketing data to develop and maintain campaign and promotional strategies
  • Research trends in consumer buying behavior and develop, test, and optimize marketing campaigns
  • Plan and strategize for trade shows, promotional events, and other targeted campaigns
  • Manage customer interactions through social media, email, and direct mail
  • Develop, maintain, and update marketing databases, including prospect lists, customer lists, and sales leads
  • Research and compile data for marketing reports, including sales, profit, marketing, and production statistics
  • Develop and maintain company brand standards
  • Execute brand-related activities, including social media, brand awareness, and online reputation management
  • Write, edit, and design marketing collateral
  • Promote the company’s brand through marketing initiatives, including press releases, content marketing, and online promotions

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Requirements And Skills:

  • Bachelor’s degree or higher in Marketing, Finance, Economics or related field
  • 3+ years’ proven experience in a marketing analyst role
  • Strong analytical and problem-solving skills
  • Strong leadership and project management skills
  • Ability and desire to work collaboratively with team members

Our company is an equal opportunity employer that is committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.