A marketing consultant is an individual or firm that provides advice, research, education, training, or other services pertaining to marketing.
A marketing consultant works with companies and organizations to develop, implement, and assess marketing strategies and plans.
A consultant may specialize in a small niche or in a specific industry.
A marketing consultant may also provide marketing analytics, such as market research and brand analysis.

Marketing Consultant Job Description

Table of Contents
Job Brief:Marketing Consultant Duties:Marketing Consultant Responsibilities:Requirements And Skills:Job Brief:
We're looking for a Marketing Consultant to help us develop and execute a marketing strategy that will help us reach our goals. The right candidate will have experience in developing and executing marketing plans, be creative and have a results-oriented approach. If you have a passion for marketing and want to help us grow our business, we want to hear from you!
Marketing Consultant Duties:
- Develop, implement, and maintain media, advertising, and promotional campaigns
- Generate, create, and oversee content, copy, and communication
- Withdraw from relationships, review information, and resolve issues with customers, vendors, and partners to promote quality and customer satisfaction
- Maintain corporate image and identity through consistent application of brand identity
Marketing Consultant Responsibilities:
- Develop marketing and promotional strategies to increase consumer brand awareness, including advertising, events, promotions, materials development, and market research
- Implement strategies and tactics to generate incremental sales, including market penetration, new product introduction, and existing product development
- Develop and oversee advertising, sales letters, promotions, sales meetings, events, and trade shows
- Write and propose copy for product literature, advertising, websites, and other marketing materials
- Maintain and update product catalogs, brochures, and fact sheets
- Conduct market research and data analysis
- Promote the brand image
- Ensure compliance with advertising regulations
- Perform administrative duties, such as preparing reports, memos, correspondence, and budgets
- Perform other duties as assigned
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Requirements And Skills:
- Bachelor’s degree or equivalent in relevant field
- 3+ years of marketing experience within the HVAC industry.
- Experience with profit and loss analysis
- Strong organizational skills
- Excellent written and verbal communication and presentation skills
- Excellent time-management and prioritization skills
Our company is proud to be an equal opportunity employer. We believe that diversity and inclusion are essential to building a strong team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.
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