Marketing Coordinator Job Description

marketing coordinator job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Marketing Coordinator Job Description

Marketing coordinator is responsible for promoting a specific product, company, or service. They are responsible for designing and developing marketing campaigns, writing press releases and articles, creating and posting advertisements, and general marketing research.

Marketing coordinator job description template includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role. It’s optimized for posting on online job boards or careers pages and easy to customize this template for your company.

Job Brief:

We’re looking for a Marketing Coordinator who can help us with our marketing campaigns and strategies. The ideal candidate will have experience in coordinating marketing initiatives, developing marketing plans, and managing budgets. If you are a strategic thinker with strong communication and organizational skills, we want to hear from you!

Marketing Coordinator Duties:

  • Develop and disseminate the company’s marketing plan
  • Develop and implement plans to communicate the company’s services, ideas, and values to the public
  • Develop and maintain relationships with current and potential customers
  • Create marketing strategies, plans, and budgets
  • Entice new business and customer retention
  • Monitor marketing campaigns and make adjustments as needed
  • Communicate company vision, mission, goals, and values to customers
  • Create and maintain databases, mailing lists, and marketing efforts for company
  • Research, evaluate, and acquire new customers
  • Research and develop sales leads
  • Provide customer service by answering technical questions and offering support to customers
  • Provide support and training to staff on customer service
  • Set up and run promotional events and company-sponsored promotional activities
  • Support other sales, marketing, and service departments as requested
  • Notify customers of changes in the company’s services, products,

Marketing Coordinator Responsibilities:

  • Create marketing materials such as event flyers, brochures, business cards, and merchandise tags
  • Maintain and update online event and location calendars and social media sites
  • Schedule, update, and update online event registration
  • Engage in correspondence and communication with customers, vendors, event partners, and other parties as needed
  • Answer inquiries by phone and email, and assist with general office tasks
  • Report on sales, revenue, and expenses

Requirements And Skills:

  • Bachelor’s degree or equivalent experience
  • 2+ years’ proven experience in a marketing position
  • Excellent verbal and written communication skills
  • Excellent organizational skills, ability to juggle multiple priorities
  • Ability to perform basic bookkeeping functions, including expense tracking

[Company Name] is an employer that complies with equal opportunity laws. We are committed to having a workforce that consists of people from a variety of backgrounds. We appreciate all applicants regardless of their race, religion, national origin, gender, sexual orientation, gender identity, or age.

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