Marketing Director Job Description

A marketing manager oversees all aspects of a marketing program.

Unlike a merchandise manager, a marketing manager oversees all marketing functions, such as advertising and public relations.

The marketing manager will direct the planning, creation, and distribution of marketing materials and campaigns.

The marketing manager will work closely with the marketing department, the sales department, and the public relations department.

The marketing manager will coordinate with other managers in the organization to ensure that the company’s marketing goals are met.

The marketing manager is typically responsible for setting budgets for marketing campaigns and for hiring and training staff.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Marketing Director to help us take our company to the next level. We need someone who is creative, energetic, and has a proven track record in marketing. If you have a passion for marketing and want to help us grow our business, we want to hear from you!

Marketing Director Duties:

  • Identify growth opportunities for the brand in order to increase sales
  • Develop new products, services, and marketing campaigns
  • Focus on creating brand awareness
  • Provide direction to marketing, sales, and advertising departments
  • Oversee communications, sales, advertising, and public relations efforts
  • Develop brand and sales strategies
  • Ensure implementation of market research and strategies
  • Develop and spearhead media campaigns
  • Develop promotional plans
  • Maintain social media presence
  • Manage company’s public image
  • Negotiate contracts
  • Develop strategic marketing plans
  • Develop and expand company’s client base
  • Create pricing strategies

Marketing Director Responsibilities:

  • Coordinate all marketing, advertising, PR, and sales activities, including brand positioning, campaigns, and editorial calendars
  • Develop and maintain brand awareness through online and print advertising, social media, and video
  • Develop and maintain brand reputation through ongoing communications with customers
  • Plan, direct, and coordinate all market research and client feedback, and compile and maintain market research reports
  • Develop, implement, and maintain marketing and business plans
  • Address new client inquiries, respond to RFPs, and assist with RFP responses
  • Develop and maintain relationships with external partners, including team leaders, sales executives, and marketers, to provide marketing support and opportunities
  • Implement and maintain customer service programs, including complaint management
  • Develop and implement marketing strategies and plans
  • Develop, maintain, and update marketing plans
  • Assist with developing and tracking budgets and forecasts

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Requirements And Skills:

  • Bachelor’s degree in marketing, advertising, or related field
  • 5+ years’ proven marketing experience, preferably in a business-to-business environment
  • Outstanding knowledge of marketing principles
  • Excellent client relationship and customer service skills
  • Strong written and verbal communication skills
  • Ability to manage multiple

At our company, we believe that diversity is key. We are proud to be an Equal Opportunity Employer, and we are committed to building a team that is inclusive of people from all walks of life. We encourage applications from people of all races, religions, national origins, genders, and ages. We also welcome veterans and individuals with disabilities to apply.

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