Marketing Operations Analyst Job Description

Marketing operations analysis (MOA) is the process of analyzing and measuring the performance of marketing functions, procedures, and tactics.

The primary goal of marketing operations analysis is to increase an organization’s profitability and return on investment.

Marketing operations analysis includes analyzing data, recommending improvements, and auditing procedures.

Marketing operations analysis is a rapidly growing field, as organizations increasingly integrate technology into marketing processes.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Marketing Operations Analyst to join our team. The Marketing Operations Analyst will be responsible for supporting the day-to-day operations of the marketing department, including but not limited to campaign management, data analysis, and project management. The ideal candidate will have experience working in a fast-paced environment and be able to juggle multiple projects at once. If you are a self-starter with a can-do attitude, then we want to hear from you!

Marketing Operations Analyst Duties:

  • Support the Marketing team by handling day-to-day marketing activities
  • Contribute to company efforts to increase visibility and brand awareness
  • Create and execute marketing programs, including brand communications, social media, and collateral
  • Promote within the firm and the community
  • Possess excellent communication skills, attention to detail
  • Work efficiently under tight time constraints

Marketing Operations Analyst Responsibilities:

  • 3+ years’ experience in marketing operations, account management, direct and digital marketing, or a related field
  • Strong analytical, problem-solving, and decision-making skills
  • Strong quantitative skills (advanced Excel skills, etc.)
  • Experience developing and executing strategic marketing plans

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Requirements And Skills:

  • Perform market research, competitive analysis, and industry studies
  • Coordinate with technology developers, data scientists, and analysts to develop, test, and iterate on marketing databases, tools, and applications
  • Manage the Property Portal, including setup, maintenance, and maintenance of Unit Availability Calendar and VIP Discount Tracking
  • Manage the e-mail marketing platform, including setup, maintenance, and analysis of campaign results
  • Write technical documentation for API integration and testing
  • Support team leaders and managers with campaign analytics
  • Setup, run, and analyze weekly and monthly reports for marketing efforts and campaigns
  • Assist with ad-hoc analysis projects

Company Name is an equal opportunity employer that is committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

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