Marketing operations manager (MOM) is a marketing role that delivers consistent customer experience across channels.
Modern marketing requires automation, analytics, and integration to succeed.
The MOM plays an essential role in the alignment and optimization of all marketing tactics to support business growth.
In addition to having the responsibilities of a traditional marketing manager, the MOM usually works closely with clients, vendors, and senior management, and is often responsible for the efficient execution of complex marketing campaigns.
Most MOMs possess an extensive knowledge of marketing technology (e.
, marketing automation, marketing automation platforms, lead management, social media management), and use those technologies.