Marketing Strategist Job Description

marketing strategist job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Marketing Strategist Job Description

A marketing strategist is a career that draws upon the skills of various disciplines.

A marketing strategist studies consumers, market, and competition and helps develop effective marketing approaches for an organization.

Marketing strategists often have previous experience as a marketer or marketing manager.

The Entry Level Marketing Strategist Salary is $65,874.

The average salary for a marketing strategist is $89,100.

Job Brief:

We’re looking for a Marketing Strategist to join our team and help us develop and execute marketing plans that will promote our products and services to the right people and generate new leads. As our Marketing Strategist, you will be responsible for conducting market research, identifying target markets, and developing marketing campaigns that are aligned with our business goals. If you are a creative thinker with a passion for marketing, then we want to hear from you!

Marketing Strategist Duties:

  • Develop and maintain marketing strategies, campaigns, and promotional plans for new and existing clients
  • Develop, implement, and maintain communication processes to share information with staff, clients, and vendors
  • Review and improve organizational effectiveness by developing processes, overseeing employees, establishing a highly motivated work environment, and creating innovative approaches for improvement
  • Uphold standards of excellence and soaring quality
  • Seek out opportunities for expansion and growth by developing new business relationships
  • Provide guidance and feedback to help others strengthen specific knowledge/skill areas

Marketing Strategist Responsibilities:

  • Design and develop marketing campaigns and educational content to promote products and brand
  • Implement strategic initiatives to increase brand visibility, attract new customers, and engage existing customers
  • Maintain brand integrity by monitoring competitor activity and trends
  • Monitor social media, industry trends, and customer feedback to identify new opportunities and communicate changes accordingly
  • Manage team to create and implement campaigns, including creating concepts, writing scripts, managing vendors, and tracking results
  • Develop messaging that aligns with organizational strategy and vision
  • Compile and analyze data to identify areas of improvement, and use data-driven strategies to grow business
  • Design and develop new relationship-building initiatives, including loyalty programs, special events, and loyalty programs
  • Research market conditions, trends, and competitors to identify new business opportunities

Requirements And Skills:

  • 5+ years experience in a marketing or business development role
  • Bachelor’s degree in marketing, business administration, or related field
  • Strong marketing theory and creative writing skills; ability to write clear, concise, and compelling copy
  • Strong knowledge of marketing principles, strategies, and tactics

Company Name is committed to diversity and inclusion in the workplace. We believe that a team that is representative of different backgrounds and perspectives creates a stronger, more effective work environment. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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