Media Analyst Job Description

media analyst job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Media Analyst Job Description

A media analyst researches, analyzes, and reports on media.

Media analysts often do research for television, radio, newspapers, magazines, billboards, direct-mail campaigns, and the Internet.

A media analyst often has a BS or BA degree in marketing, communications, or business management.

With experience, an analyst may advance to a senior analyst or position that oversees media research.

A senior media analyst may oversee a team of analysts, or they may work for a marketing management office within a corporation.

Job Brief:

We’re looking for a Media Analyst to join our team and help us grow our business. The Media Analyst will be responsible for conducting research, analyzing data, and preparing reports to help us better understand our customers and the marketplace. The ideal candidate will have strong analytical skills, be detail-oriented, and have the ability to work independently. If you are a motivated self-starter with a passion for media and marketing, we want to hear from you!

Media Analyst Duties:

  • Evaluate the effectiveness of marketing tactics
  • Develop and maintain a marketing plan that fulfills the short and long-term marketing objectives and goals of organization
  • Create, implement, and evaluate marketing campaigns
  • Establish and maintain relationships with clients
  • Proactively seek out and develop relationships with media representatives
  • Create and maintain media lists, contacts, and schedules
  • Ensure compliance with all laws, regulations, and industry standards
  • Ensure required paperwork is completed and filed
  • Create, organize, and maintain databases and spreadsheets
  • Document all media activities and results
  • Update media lists and schedules on a regular basis
  • Maintain accuracy on media lists, contacts, and schedules
  • Research and select new marketing media
  • Proactively seek new marketing media
  • Proactively research and evaluate new marketing media
  • Evaluate new marketing media

Media Analyst Responsibilities:

  • Assist in planning, implementing, and managing media, including television, radio, print, and internet
  • Create media plans that lead media programs toward goals, including top-of-mind awareness, brand recall, preference, purchase intent, and trial
  • Design media strategies including research, segmentation, positioning, and messaging
  • Promote effective media campaigns through creative and media evaluation reports and industry best practices
  • Manage media operations including production, scheduling, and tracking
  • Evaluate advertising effectiveness through sales impact reports and discussions with sales personnel

Requirements And Skills:

  • Bachelor’s degree with a strong background in chemistry, biology, marketing, or a related field.
  • 2+ years of media planning or buying experience
  • Knowledge of in- and out-of-home media; ability to select appropriate media
  • Knowledge of consumer media planning techniques

[Company Name] embraces diversity and is an Equal Opportunity Employer. We are committed to building a team that is inclusive and represents people of all backgrounds. We encourage applications from all races, religions, nationalities, genders, gender expressions, and ages. We also welcome veterans and individuals with disabilities to apply.

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