Media Planner Job Description

A media planner is a type of advertising professional.

Media planners are typically responsible for analyzing and determining advertising costs.

Media planners work closely with media buyers, who place advertisements in newspapers, on the radio, television, and online.

Media planners understand how different media outlets work and the different costs associated with advertising on each medium.

They also understand the target audience for the different types of media.

Media planners use a variety of tools, including spreadsheets, campaign calendars, and graphic design software such as Photoshop and Illustrator.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Media Planner to join our team and help us develop and execute media campaigns that will reach our target audience and achieve our objectives. The ideal candidate will have experience developing media plans, negotiating media rates, and managing media campaigns. If you have a passion for media and are looking for an opportunity to join a growing company, we want to hear from you!

Media Planner Duties:

  • Analyze and develop media strategy across digital platforms to drive awareness and sales
  • Create digital media strategies and plans
  • Organize and plan buying across multiple platforms
  • Develop and execute media plans to drive awareness and sales of products
  • Develop and report results of digital media campaigns

Media Planner Responsibilities:

  • Analyze clients' media buying, scheduling, and planning needs in order to recommend media strategies and tactics that achieve desired campaign results
  • Assume responsibility for media selection and placement, as well as product and price negotiations
  • Brief media representatives on campaign goals and details, and negotiate final rates
  • Track client activity, and make appropriate adjustments based on results
  • Create media reports that contain campaign information, media results, and performance analysis
  • Utilize third-party resources to manage campaign execution
  • Approve budgets for clients' media plans

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Requirements And Skills:

  • Bilingual in English and Spanish
  • Bachelor’s degree in business or communications-related field
  • 2+ years experience in media planning, buying and strategy, including knowledge of digital media
  • Exposure to media and advertising industry through self-study, work experience, etc.
  • Strong analytical and communication skills

At Company Name, we are an equal opportunity employer and are committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

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