Online Marketing Manager Job Description

An online marketing manager is responsible for developing and implementing online marketing strategies, mainly through search engine optimization (SEO), pay-per-click (PPC), and social media marketing.

The online marketing manager also ensures the strategy is effective by tracking results and making adjustments accordingly.

They are expected to work closely with colleagues in marketing, public relations, and IT (information technology) teams.

Online marketing managers must have a thorough understanding of online behavior, statistics, and technology.

An online marketing manager should have a bachelor’s degree in marketing, communications, or a related area.

They may be expected to earn a master’s degree in marketing,

Updated on:     
October 7, 2022

Job Brief:

We're looking for Online Marketing Manager to join our team and help us grow our online presence. As our Online Marketing Manager, you will be responsible for developing and executing our online marketing strategy. You will also be responsible for managing our website and social media accounts. If you are a creative and analytical thinker with a passion for online marketing, then we want to hear from you!

Online Marketing Manager Duties:

  • Create online marketing campaigns to reach target customers
  • Make recommendations on online marketing strategies, including search engine optimization, pay-per-click, and social media marketing
  • Work with in-house marketing team to develop and test website copy, images, and layout
  • Manage email marketing campaigns
  • Create online advertising campaigns through online channels
  • Develop online advertisements, landing pages, and content
  • Optimize and optimize websites to maximize online visibility
  • Act as a liaison between online and offline marketing strategies
  • Develop and optimize effective online media campaigns
  • Monitor and oversee online marketing campaigns

Online Marketing Manager Responsibilities:

  • Develop and manage goals, strategies, budgets, and timelines for online marketing
  • Develop and implement strategic plans across multiple channels, including SEO, SEM, social media, and email marketing
  • Create and edit content for SEO, SEM, email marketing, and social media
  • Analyze traffic patterns, campaign performance, top-performing content, and conversion tracking
  • Document and analyze website analytics, including traffic sources, visitor behavior, and website performance
  • Develop and manage campaigns across multiple channels, including SEO, SEM, social media, and email marketing
  • Research and suggest new marketing opportunities
  • Maintain relationships with clients, vendors, and team members
  • Provide strategic analytics support

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Requirements And Skills:

  • Bachelor’s degree (required)
  • 2+ years’ relevant experience in marketing, communications, or a related professional field
  • Experience managing multiple projects and deadlines in a creative environment
  • Passion for online and social media marketing
  • Knowledge of popular social media platforms, including keyword research

At Company Name, we believe that diversity and inclusion are critical to our success as an Equal Opportunity Employer. We are committed to building a team that reflects our values and we encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.