Paid Search Specialist Job Description

A paid search specialist is an individual or organization who creates, optimizes, manages, and monitors paid-search campaigns.

A paid search specialist is a type of search engine marketing specialist.

SEM specialists perform paid search marketing duties and are paid based on results.

They often work in conjunction with a search engine marketing team or agency to manage client accounts.

The pay-per-click model is a type of paid search marketing.

In paid search marketing, advertisers pay a fee each time an ad is clicked.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Paid Search Specialist who can help us improve our online visibility and reach our target audience. The ideal candidate will have experience with all aspects of paid search, including keyword research, ad creation, and campaign management. They will be able to work closely with our team to ensure that our campaigns are successful and delivering the best possible results.

Paid Search Specialist Duties:

  • This position is responsible for planning, developing, managing, and optimizing paid search campaigns
  • Monitor campaign performance, identify opportunities for improvement, and continually optimize campaigns to achieve desired results
  • Create, manage, and monitor bids and budgets for new and existing paid search campaigns
  • Analyze campaign performance and identify areas for improvement
  • Identify areas of opportunity, develop, manage, and optimize paid search campaigns
  • Create, manage, and monitor bids and budgets for new and existing paid search campaigns
  • Research and evaluate new tools, technology, and methodologies to improve campaign performance
  • Create, manage, and monitor bids and budgets for new and existing paid search campaigns
  • Compare and track campaign performance to identify areas for improvement
  • Optimize campaign performance
  • Proactively identify, mitigate, and track recurring issues
  • Develop, manage, and monitor paid search

Paid Search Specialist Responsibilities:

  • 2+ years of paid search management experience
  • Solid understanding of keyword research, strategy, and implementation
  • Knowledge of paid search advertising platforms including Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter
  • Excellent written and verbal communication skills (both written and verbal)

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Requirements And Skills:

  • Perform keyword research, perform competitive analysis, and write ads in various ad formats
  • Analyze landing page analytics and conversions to inform future site optimization
  • Develop ad copy, marketing copy, and landing pages
  • Optimize campaigns for high volume, high conversion rates, and low CPA
  • Manage the PPC platform, including budget management, ad creation, ad scheduling, reporting, and performance optimization
  • Perform ongoing bid management, including keywords, bids, and extensions
  • Resolve technical issues and troubleshoot issues
  • Provide weekly/monthly reporting to the internal team and to executive management
  • Research, test, and develop new applications and features
  • Provide consultative support to other internal teams

Company Name is proud to be an Equal Opportunity Employer. We believe that a diverse and inclusive team makes us stronger. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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