Product Marketing Manager Job Description

A product marketing manager (PMM) is an individual responsible for developing and managing the marketing and sales plans of a specific product line or line of products.

Product marketing managers work closely with the sales and marketing teams to develop and implement plans that optimize sales and increase market share.

Product marketing managers typically have a bachelor's degree in marketing, business management, or other related field.

Product marketing managers are sometimes responsible for the development of all promotional materials, including brochures, marketing materials, and commercials, in addition to helping to develop the product itself.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Product Marketing Manager to join our team. The Product Marketing Manager will be responsible for creating and executing marketing plans to support the launch of new products and features. He/she will work closely with the product development team to ensure that the product meets the needs of the market and is positioned for success. The Product Marketing Manager will also work with the sales team to ensure that they have the tools and training they need to sell the product successfully.

Product Marketing Manager Duties:

  • Identify and develop new marketing opportunities
  • Develop strategies and plans for product marketing
  • Develop, maintain, and implement a marketing plan
  • Plan and oversee all product launch activities
  • Develop brand positioning and marketing strategies
  • Develop and maintain product launch plans
  • Develop and execute marketing plans
  • Plan and oversee trade shows and product launches
  • Identify and develop new sales opportunities
  • Research and develop market intelligence
  • Develop and maintain product, marketing, and sales databases
  • Maintain and track marketing budgets
  • Advise management and employees about product marketing
  • Identify, plan, and coordinate product marketing events
  • Plan and oversee product marketing events
  • Develop product marketing opportunities
  • Develop, maintain, and implement a marketing plan
  • Plan and oversee product launch activities
  • Develop brand positioning and marketing strategies
  • Develop

Product Marketing Manager Responsibilities:

  • Develop the strategy for product marketing, including product positioning, pricing, promotion, and implementation, including the management of product marketing metrics and KPIs
  • Develop and execute product marketing plans, including product and pricing strategies and tactics, and work cooperatively with other product managers in the development of marketing strategies and plans
  • Manage product marketing programs, including writing and editing press releases, advertising plans, and brochures, and attending sales meetings
  • Plan and execute product trade shows, seminars, and conferences
  • Maintain product and market information databases
  • Train and educate product managers, sales teams, and other internal employees on product features and benefits
  • Plan and oversee budgeting for new product launches, and with input from sales team members, determine new product demand
  • Create, develop, and maintain product positioning, so you can effectively position the product in the eyes of the consumer
  • Understand target customer, consumer

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Requirements And Skills:

  • Bachelor’s degree required or 5+ years relevant experience
  • Proven ability to develop and manage successful product launches
  • Experience in working with cross-functional project teams
  • Experience in developing and delivering presentations to senior leaders
  • Competitiveness

At Company Name, we value diversity and inclusion. We are an Equal Opportunity Employer and committed to building a team that reflects a variety of backgrounds, perspectives, and skills. We encourage applications from all races, religions, national origins, genders, , , gender expressions, and ages, as well as veterans and individuals with disabilities.

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