Product Marketing Manager - Sales Enablement Job Description

A product marketing manager is the person in charge of marketing a product.

He/she is in charge of making sure that the product gets sold and that all marketing channels are promoted.

The product marketing manager also makes sure that the marketing campaign is in sync with other channels such as Sales, Service and Support, and Research and Development.

These channels are commonly referred to as the company’s Sales Enablement or the Marketing Enablement teams.

Sales Enablement encompasses all of the activities that are related to enabling sales.

This includes marketing, training, and documentation, among others.

Marketing Enablement encompasses all of the activities

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Product Marketing Manager - Sales Enablement who can help us develop and execute strategies that will enable our sales team to be more successful. In this role, you will be responsible for creating and managing sales enablement programs, working closely with the sales team to identify their needs and then developing programs that address those needs. You will also be responsible for creating sales collateral, training materials, and other content that will help our sales team sell more effectively. If you have experience in product marketing and sales enablement, and you're looking for an opportunity to use your skills to help a growing company succeed, we want to hear from you.

Product Marketing Manager - Sales Enablement Duties:

  • Coordinate the development of sales enablement materials, including product training, marketing materials, and sales presentations
  • Research and gather insights about product usage and customer needs
  • Write marketing collateral, including product specs, brochures, white papers, and case studies
  • Coordinate marketing with product developers and sales teams
  • Research, analyze, and report on product effectiveness
  • Develop and oversee performance measurement systems
  • Improve existing and develop new sales and marketing collateral
  • Present to and collaborate with internal/external client groups
  • Promote the professionalism of the company
  • Perform other duties as assigned

Product Marketing Manager - Sales Enablement Responsibilities:

  • Explore and benchmark the competitive landscape and technical landscape to identify key opportunities
  • Lead the sales enablement and marketing efforts, including identification of market gaps, messaging, positioning, and target audience
  • Develop and leverage automated marketing, sales enablement, and campaign measurement solutions
  • Create and deliver product training, including webinars, workshops, and on-boarding sessions
  • Develop and maintain marketing materials, including brochures, data sheets, and presentations
  • Conduct customer research to build and maintain a database of key accounts, competitors, and contacts
  • Develop strategies for generating qualified leads

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Requirements And Skills:

  • Proven background in B2B marketing, specifically in product marketing, in software, technology, or professional services
  • 3+ years’ proven experience in an eCommerce, SaaS, or software industry
  • Knowledge of eCommerce and SaaS software categories, terminology, and business models

Our company is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are crucial to building a strong and successful team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

Product Marketing Manager - Sales Enablement Job Description

A product marketing manager is the person in charge of marketing a product.

He/she is in charge of making sure that the product gets sold and that all marketing channels are promoted.

The product marketing manager also makes sure that the marketing campaign is in sync with other channels such as Sales, Service and Support, and Research and Development.

These channels are commonly referred to as the company’s Sales Enablement or the Marketing Enablement teams.

Sales Enablement encompasses all of the activities that are related to enabling sales. This includes marketing, training, and documentation, among others.

Marketing Enablement encompasses all of the activities

We're looking for a Product Marketing Manager - Sales Enablement who can help us develop and execute strategies that will enable our sales team to be more successful. In this role, you will be responsible for creating and managing sales enablement programs, working closely with the sales team to identify their needs and then developing programs that address those needs. You will also be responsible for creating sales collateral, training materials, and other content that will help our sales team sell more effectively. If you have experience in product marketing and sales enablement, and you're looking for an opportunity to use your skills to help a growing company succeed, we want to hear from you.

Objectives
-Coordinate the development of sales enablement materials, including product training, marketing materials, and sales presentations
-Research and gather insights about product usage and customer needs
-Write marketing collateral, including product specs, brochures, white papers, and case studies
-Coordinate marketing with product developers and sales teams
-Research, analyze, and report on product effectiveness
-Develop and oversee performance measurement systems
-Improve existing and develop new sales and marketing collateral
-Present to and collaborate with internal/external client groups
-Promote the professionalism of the company
-Perform other duties as assigned

Skills Needed
-Proven background in B2B marketing, specifically in product marketing, in software, technology, or professional services
3+ years’ proven experience in an eCommerce, SaaS, or software industry
-Knowledge of eCommerce and SaaS software categories, terminology, and business models

Responsibilities
-Explore and benchmark the competitive landscape and technical landscape to identify key opportunities
-Lead the sales enablement and marketing efforts, including identification of market gaps, messaging, positioning, and target audience
-Develop and leverage automated marketing, sales enablement, and campaign measurement solutions
-Create and deliver product training, including webinars, workshops, and on-boarding sessions
-Develop and maintain marketing materials, including brochures, data sheets, and presentations
-Conduct customer research to build and maintain a database of key accounts, competitors, and contacts
-Develop strategies for generating qualified leads

Our company is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are crucial to building a strong and successful team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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