Public Information Officer Job Description

The Public Information Officer (PIO) is the public face of a company.

The PIO’s primary duty is to represent the company’s image to the general public.

The PIO maintains the corporate website, conducts interviews, writes news releases, and develops media kits that present information about the company.

The PIO may also conduct interviews or respond to questions from the media.

The PIO also assists with community relations and engages with the community by hosting events, attending ribbon cuttings, and participating in a variety of community activities.

The PIO is a position within the company that requires excellent verbal and written

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Public Information Officer who can help us communicate with the public. The right candidate will have excellent written and verbal communication skills, and be able to effectively manage our media relations.

Public Information Officer Duties:

  • Manage the public affairs function
  • Maintain close, effective working relationships with local, state, and federal government agencies and officials
  • Develop and maintain contacts with local media representatives
  • Maintain up-to-date knowledge of community development and land use issues
  • Coordinate and distribute news releases, articles, and other communications materials
  • Maintain and update all organizational information, including but not limited to brochures, employee directory, and website
  • Provide leadership for community relations activities
  • Oversee community relations programs by providing direction, guidance, and technical assistance to staff
  • Develop and implement public outreach and communication campaigns
  • Develop comprehensive plans and manuals for the function
  • Oversee, train, and evaluate staff
  • Coordinate with board of directors in strategic planning
  • Ensure compliance with laws, regulations, and policies
  • Screen, verify, and evaluate external documents for accuracy
  • Provide

Public Information Officer Responsibilities:

  • Write press releases, develop media lists, and conduct media outreach
  • Prepare promotional materials, talking points, and other materials for media interviews
  • Provide brand counsel and strategy for all public relations efforts
  • Conduct market research, tracking media placements, and public speaking opportunities to ensure brand reputation is managed proactively
  • Manage media inquiries, including follow-ups and contacts
  • Conduct media training for employees

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Requirements And Skills:

  • Bachelor’s degree in journalism or closely related field
  • 4+ years of experience in communications, media relations, or advertising
  • Ability to develop media outreach plans and establish relationships with key media contacts
  • Knowledge of issues impacting the local government and area businesses
  • Ability to manage multiple projects simultaneously

Company Name is an employer who is committed to building a team that is diverse and inclusive. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

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