Public Relations Director Job Description

A public relations executive, or PR executive, is a person responsible for managing a company's public image and reputation.

PR executives may employ public relation representatives who conduct media relations, develop strategic plans, or deliver speeches.

A PR executive typically reports to a company's president, chief executive officer, or chief operating officer.

PR executives handle the company's public relations activities, including finding strategic ways to present the company's brand or image to the public.

PR executives typically work within public relations departments of large organizations.

Some PR executives work for smaller organizations as consultants.

Updated on:     
September 15, 2022

Job Brief:

We're looking for an experienced Public Relations Executive to join our team. In this role, you will be responsible for developing and executing public relations and communications strategies to support our organization's goals. You will also manage media relations activities, write and edit press releases and other communications materials, and plan and execute special events. If you have a passion for public relations and are looking for an opportunity to make a difference, we want to hear from you.

Public Relations Director Duties:

  • Develop and implement public relations strategies, plans, and tactics
  • Develop, maintain, and promote the company’s image; providing insight into how the company should be portrayed
  • Develop and manage company’s Web site
  • Generate publicity for the company, writing press releases and articles
  • Develop relationships with the media
  • Coordinate company events

Public Relations Director Responsibilities:

  • Research and write news stories, feature articles, editorials, press releases, blog posts, and social media posts, capturing the voice of the client in creative and persuasive ways
  • Develop and maintain relationships with local, national, and international media as well as regional and national trade publications
  • Manage relationships with large, medium, and small companies as well as individuals, government agencies, and community groups
  • Develop creative concepts for media pitches, conduct media outreach, and create media lists to support public relations efforts
  • Write articles for internal, external, and client-facing publications, and publish the company newsletter
  • Write and edit related materials, such as client brochures, sales collateral, press releases, and direct mail pieces
  • Research and compose correspondence related to assigned projects, including responses to inquiries, proposals, and requests for proposals
  • Create accurate documents and reports using Word, Excel, and PowerPoint
  • Keep abreast of current industry

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Requirements And Skills:

  • Bachelor’s degree with major or minor in public relations, journalism, English, communications, marketing, advertising, business or similar
  • 5+ years of experience working for a nonprofit
  • Expert understanding of public relations and marketing principles
  • Excellent writing skills
  • Knowledge of basic graphic design, photography

At Company Name, we celebrate diversity and are committed to building an inclusive team. We encourage applications from people of all races, religions, national origins, genders, , , gender expressions, and ages. We are especially interested in hearing from veterans and individuals with disabilities.

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