Public Relations Manager Job Description

public relations manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Public Relations Manager Job Description

A public relations manager (PR manager) is a person who has the responsibility of strategizing and implementing public relations for a company or organization.

PR managers must know how to convey the messages of the company or organization to the general public, investors, media, and organizations.

PR managers use their knowledge of the media, as well as communication with investors, the media, and other public relations professionals, to communicate messages about the company.

PR managers monitor news media and communicate messages about the company to the media and the public.

They also help the company and its employees prepare for interviews, speeches, and public statements.

Job Brief:

We’re looking for a Public Relations Manager (PR Manager) who can help us to raise awareness of our brand and products. The ideal candidate will have a strong track record in managing PR campaigns, and will be able to demonstrate how they have successfully generated media coverage and improved brand recognition. If you have a passion for communication and are excited about working with a fast-growing company, then we would love to hear from you.

Public Relations Manager Duties:

  • Assist in drafting and implementing corporate marketing strategies
  • Manage and oversee public relations efforts, including writing press releases, writing articles, and addressing organizational needs
  • Develop and maintain relationships with local, state, and federal government officials, including corporate and organizational spokespersons
  • Design and oversee the production of organizational publications
  • Develop and maintain organizational websites
  • Represent the organization at community functions and events
  • Develop and implement programs to ensure contact with target consumer groups
  • Oversee and manage company’s public image

Public Relations Manager Responsibilities:

  • Develop and implement PR strategies and activities to strengthen the company’s image
  • Research, analyze and develop media contacts and pitch stories
  • Write press releases, feature articles, and news stories
  • Create PR plans, as well as handle day-to-day tasks, including social media, blogging, and outreach
  • Develop and maintain positive relationships with top media representatives
  • Build relationships with key bloggers
  • Create and distribute marketing collateral
  • Manage all direct marketing campaigns
  • Manage, track, report and evaluate all PR activities

Requirements And Skills:

  • Bachelor’s degree in public relations, journalism, communications, or related field
  • Knowledge of public relations and marketing efforts
  • Knowledge of industry trends and consumer behavior
  • Strong knowledge of social media platforms, including Facebook, Twitter, Instagram, and more
  • Experience with WordPress
  • Strong communication skills

At Company Name, we believe that diversity and inclusion are key to building a strong, successful team. We are committed to equality and welcome applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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