Public Relations (PR) Executive Job Description

A public relations specialist is responsible for the overall strategy and management of a company's public image.

These specialists use a number of tools and tactics to accomplish their objective.

Public relations specialists study a company's products or services to determine what issues or problems the company may face with public perception.

They then devise a plan to address and resolve those issues.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Public Relations Specialist who can help us promote our brand and build strong relationships with our customers. The ideal candidate will have excellent communication and writing skills, and be able to work independently to manage projects and meet deadlines. If you are a strategic thinker with a passion for public relations and a desire to help us grow our business, we want to hear from you!

Public Relations (PR) Executive Duties:

  • Create and implement public relations plans
  • Develop and maintain relationships with professional organizations, news outlets, and other public groups
  • Provide informational and technical support to clients
  • Produce content for media and other client-facing communications
  • Provide strategic counsel to clients
  • Attend industry events and conferences
  • Research and create content on business topics for social media distribution
  • Advocate for clients
  • Coordinate efforts with internal departments
  • Work effectively with team members

Public Relations (PR) Executive Responsibilities:

  • Develop and achieve PR, marketing, and social media objectives to increase brand awareness, build brand loyalty, and drive traffic
  • Research, identify, monitor, and analyze current and emerging trends and practices in public relations, marketing, and social media and incorporate them into strategic plans
  • Create and implement internal and/or external PR and marketing campaigns
  • Develop and maintain internal and/or external crisis communications plans
  • Develop new marketing initiatives
  • Create accurate, effective, and concise written and verbal communications
  • Develop positive relationships with clients
  • Develop positive working relationships with co-workers, supervisors, and upper management
  • Promote a positive work environment

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Requirements And Skills:

  • Bachelor’s degree in public relations or related field
  • 2+ years experience in public relations and project management
  • Proven ability to use public relations and communications tactics to influence public perceptions
  • Experience in media monitoring and campaign development
  • Proven ability to conduct thorough independent research
  • Strong written, oral

At Company Name, we believe that diversity and inclusion are critical to our success as an organization. We are committed to building a team that reflects the diverse communities we serve, and we encourage applications from people of all backgrounds, religions, nationalities, genders, , , gender expressions, and ages. We also welcome applications from veterans and individuals with disabilities.

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