Public Relations Specialist Job Description

PR(Public Relations) is the act of building and maintaining a favorable image of your business or client to the public.

Public relations involves making your business or organization known for something.

Businesses or organizations use public relations to improve image, generate public interest, and/or change consumer behavior.

Public relations is a key element in branding, marketing, and advertising.

When citizens understand and like your brand, they will trust your company and patronize you.

They will tell their friends about you and your company.

Updated on:     
September 15, 2022

Job Brief:

We're looking for Public Relations to help us connect with our target audience, promote our brand, and build relationships with key influencers.

Public Relations Specialist Duties:

  • Provide public relations support by planning and implementing public relations programs, including strategic communications and outreach
  • Develop marketing materials for public relations programs
  • Develops media pitches, press releases, and talking points
  • Develop social media guidelines and policies
  • Monitor public reaction to company events
  • Coordinate with marketing/advertising agencies on public relations for marketing campaigns

Public Relations Specialist Responsibilities:

  • Act as medium of communication between company, staff, and customers
  • Create/manage social media platforms to promote company's events, products, and services and to attract new audiences
  • Research and analyze social media metrics, and respond accordingly
  • Further promote the company's public image through media outlets, such as TV, radio, and newspapers, and online media
  • Write articles, press releases, and newsletters
  • Represent company at community, charity, and social events
  • Develop and maintain relationships with current and prospective contractors and clients
  • Research, evaluate, and report to the board of directors on potential business opportunities
  • Preparation for investor presentations

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Requirements And Skills:

  • 2+ years experience in public relations, marketing, or advertising
  • Knowledge of media application process, purchasing, and production
  • Knowledge of graphic design and layout
  • Strong writing and communication skills
  • Ability to understand marketing strategy

At Company Name, we value diversity and inclusion. We are an Equal Opportunity Employer committed to building a team that reflects our diverse community. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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