Publicist Job Description

A publicist is an individual or company that markets products, events, or issues on behalf of a business or client.

A publicist’s job is to gain publicity for a client or to increase sales, product, or ticket sales.

Publicists work to gain positive exposure for a business or product.

Publicity may be gained through a variety of media, including newspapers, radio, and television.

Publicists may plan events and press tours for clients in order to generate news coverage or promote a product.

A publicist may also write press releases and press kits for clients.

A press release is a written statement of news intended for dissemination to the media.

A press

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Publicist to join our team. The ideal candidate will have experience working in a fast-paced environment and be able to think on their feet. If you are a go-getter with a can-do attitude, then we want to hear from you!

Publicist Duties:

  • Research, assess, and report on industry trends, trends that affect marketing, competitive analyses, and information regarding events, developments, activities, and competitors
  • Develop and administer media relations plans
  • Promote a positive image of the company by improving communication with current clients and prospective customers
  • Generate sales by maintaining relationships with prospective customers and by ensuring that current clients have a satisfactory investment experience
  • Implement marketing programs by creating and implementing sales and promotional plans
  • Implement quantitative research and measurements to identify market trends and customer trends
  • Monitor, track, and report performance

Publicist Responsibilities:

  • Communicate directly with media and journalists, composing press releases, media kits, and media advisories, and negotiating favorable coverage of clients and products
  • Generate and maintain positive media coverage for projects
  • Plan and implement promotional campaigns to increase sales, drive traffic, and build brand awareness
  • Manage publicity budgets
  • Create marketing collateral, including brochures, newsletters, and other printed materials
  • Develop and maintain relationships with local, state, and federal government officials
  • Meet with clients and stakeholders to determine their needs, and then create content and media plans that meet those needs
  • Establish and maintain a network of media contacts
  • Develop relationships with influencers and community leaders
  • Prepare and conduct media interviews and press conferences
  • Create and develop advertising materials such as brochures and posters
  • Manage social media accounts
  • Develop and manage client databases
  • Research and produce online content
  • Develop and implement a social media campaign

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Requirements And Skills:

  • Bachelor’s degree in journalism, communications, or public relations
  • 2+ years experience in public relations or a related field
  • Excellent writing, editing, and proofreading skills; ability to develop media plans to reach target audiences
  • Excellent verbal and interpersonal communication skills
  • Great attention to detail

At Company Name, we believe that a diverse and inclusive team is a key to success. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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