Sales applications are software programs used by sales representatives and managers to track accounts, contacts, and customer relationships.
Sales applications enhance efficiency and productivity of sales organizations.
Sales applications can be divided into two major categories: CRM (customer relationship management) and sales automation.
Sales applications include customer relationship management and sales automation.
CRM sales applications are focused on improving customer satisfaction and maximizing sales through customer contact.
Sales automation sales applications focus on streamlining and automating the sales cycle.
Both CRM and sales automation applications assist in managing the sales pipeline.
CRM sales applications collect, organize, and leverage customer data.