Search Engine Marketing Specialist Job Description

An SEM specialist is a marketing expert who specializes in using search engines such as Google, Bing, and Yahoo to generate traffic to a business’ website.

SEM specialists use their knowledge of search engine optimization, pay per click, and social media marketing strategies to produce top results for their clients.

SEM specialists use their knowledge of search engine optimization, pay per click, and social media marketing strategies to generate top results for their clients.

Updated on:     
October 7, 2022

Job Brief:

We're looking for a Search Engine Marketing Specialist to improve our ranking in search engines, drive traffic to our website, and improve our online visibility. The ideal candidate will have experience in SEO, SEM, and online marketing.

Search Engine Marketing Specialist Duties:

  • Manage, monitor, and track search engine results
  • Optimize web pages so that they are optimized for search engines
  • Adjust keyword density, metatags, and headings
  • Optimize landing pages and content
  • Create new blog content
  • Review competitor keywords and rankings
  • Identify opportunities to increase traffic, increase brand awareness, increase conversions, or decrease bounce rate

Search Engine Marketing Specialist Responsibilities:

  • Perform SEO activities such as keyword research, editing content, evaluating competitors, and implementing search marketing strategies
  • Collaborate with web designers to optimize on-site content
  • Develop and implement SEO marketing plans to drive organic rankings
  • Educate marketing staff and action team members on SEO best practices
  • Monitor, analyze, and report on the performance of paid and organic search campaigns
  • Manage budgets, create reports, and manage client accounts
  • Troubleshoot technical SEO issues and recommend SEO improvements to management
  • Identify new SEO opportunities

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Requirements And Skills:

  • Bachelor’s degree or higher in Marketing or other related field
  • 2+ years relevant paid search experience
  • Knowledge of paid search platforms, from a bidding and execution perspective
  • Proficient in Google Analytics and AdWords Search
  • Knowledge of key technical SEO terms and

At Company Name, we believe that diversity and inclusion are key to building a strong and successful team. We are committed to equal opportunity and encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.