An SEM specialist is a marketing expert who specializes in using search engines such as Google, Bing, and Yahoo to generate traffic to a business’ website.
SEM specialists use their knowledge of search engine optimization, pay per click, and social media marketing strategies to produce top results for their clients.
SEM specialists use their knowledge of search engine optimization, pay per click, and social media marketing strategies to generate top results for their clients.
Search Engine Marketing Specialist Job Description
Table of Contents
Job Brief:Search Engine Marketing Specialist Duties:Search Engine Marketing Specialist Responsibilities:Requirements And Skills:Job Brief:
We're looking for a Search Engine Marketing Specialist to improve our ranking in search engines, drive traffic to our website, and improve our online visibility. The ideal candidate will have experience in SEO, SEM, and online marketing.
Search Engine Marketing Specialist Duties:
- Manage, monitor, and track search engine results
- Optimize web pages so that they are optimized for search engines
- Adjust keyword density, metatags, and headings
- Optimize landing pages and content
- Create new blog content
- Review competitor keywords and rankings
- Identify opportunities to increase traffic, increase brand awareness, increase conversions, or decrease bounce rate
Search Engine Marketing Specialist Responsibilities:
- Perform SEO activities such as keyword research, editing content, evaluating competitors, and implementing search marketing strategies
- Collaborate with web designers to optimize on-site content
- Develop and implement SEO marketing plans to drive organic rankings
- Educate marketing staff and action team members on SEO best practices
- Monitor, analyze, and report on the performance of paid and organic search campaigns
- Manage budgets, create reports, and manage client accounts
- Troubleshoot technical SEO issues and recommend SEO improvements to management
- Identify new SEO opportunities
Ready to transform your hiring process?
We offer a full range of hiring and recruiting solutions for every step in the process. We'll help you find and hire the right candidates.
Free Plan
No credit card required
Requirements And Skills:
- Bachelor’s degree or higher in Marketing or other related field
- 2+ years relevant paid search experience
- Knowledge of paid search platforms, from a bidding and execution perspective
- Proficient in Google Analytics and AdWords Search
- Knowledge of key technical SEO terms and
At Company Name, we believe that diversity and inclusion are key to building a strong and successful team. We are committed to equal opportunity and encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.
Access +250 million candidate database For Free
Sign up free 
Free Plan
No credit card required
Related Job Descriptions
More case studies
Create the perfect job posts and post it to 2000+ job boards
Free Plan
No credit card required
