Search Engine Marketing Specialist (SEO/SEM) Job Description

search engine marketing specialist (seo/sem) job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Search Engine Marketing Specialist (SEO/SEM) Job Description

Search engine marketing specialists are tasked with using search engine optimization (SEO) techniques to increase the rank of a website in search engine results pages (SERPs).

Search engine optimization is the practice of developing a website so that it will rank higher in search engine results pages (SERPs) for keywords relevant to a particular site’s products or services.

Search engine marketing specialists may focus on SEO, pay per click (PPC), or social media optimization.

Job Brief:

We’re looking for a Search Engine Marketing Specialist (SEO/SEM) to join our team and help us grow our business. As a Search Engine Marketing Specialist, you will be responsible for improving our visibility and ranking in search engines, driving traffic to our website, and increasing our online sales. If you are a motivated self-starter with a passion for SEO/SEM, then we want to hear from you!

Search Engine Marketing Specialist (SEO/SEM) Duties:

  • Develop and implement short- and long-term search engine marketing strategies to drive traffic to client’s websites
  • Track search engine placement and traffic metrics, and make necessary adjustments to optimize search engine positioning
  • Oversee research and development efforts to create innovative search engine marketing strategies
  • Develop and implement search engine optimization strategies
  • Assist in developing strategies for achieving client’s goals
  • Provide english language editing, copywriting, and content management system assistance
  • Develop technical documentation, including online help, user manuals, and online documentation
  • Work closely with designers and programmers to ensure search engine marketing strategies are consistent with company branding
  • Perform other duties as requested

Search Engine Marketing Specialist (SEO/SEM) Responsibilities:

  • Design and implement keyword, ad copy, adgroup, and campaign strategies and design
  • Research, select, and implement search engine advertising opportunities with goal of driving traffic and increasing sales
  • Provide accurate ROI reporting, analyzing data to identify opportunities for improvement
  • Maintain campaign performance reports
  • Research, write, and edit content for websites and blogs
  • Monitor website content and activity
  • Develop and maintain e-mail marketing campaigns for lead generation
  • Oversee, coach, and develop product and content marketers

Requirements And Skills:

  • Bachelor’s in Marketing, Communications, or Business
  • 4+ years SEO experience
  • Experience building and maintaining online brand awareness
  • Excellent telesales and customer service skills
  • Proven ability to manage complex projects
  • Knowledge of keyword research tools, metrics, and

Company Name is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are key to building a strong and successful team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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