Senior Copywriter Job Description

senior copywriter job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Senior Copywriter Job Description

The senior copywriter is the person responsible for writing all copy (including headlines, subheads, and body copy) for advertisements and other forms of marketing communications.

The senior copywriter will work very closely with the copywriter, art director, and account service manager to ensure that the copy on an entire campaign is consistent, coherent, and compelling.

Job Brief:

We’re looking for a Senior Copywriter who can help us create compelling, original content. The ideal candidate will have a strong writing background, as well as experience crafting copy for both digital and traditional channels. If you’re a strategic thinker with a passion for words, we want to hear from you!

Senior Copywriter Duties:

  • Develop and prepare written materials, including advertisements, promotional and sales materials, news releases, and public and government affairs materials
  • Research, identify, and analyze customer needs and market needs
  • Develop brand positioning and messaging
  • Develop brand communications
  • Develop strategies and tactics to drive media and consumer awareness
  • Develop media plans
  • Develop public relations programs
  • Maintain records, reports, and other records
  • Knowledge of public relations principles and how they relate to marketing

Senior Copywriter Responsibilities:

  • Research, write, edit, and publish copy for websites, print materials and email blasts
  • Write promotional, marketing, informational, and recruitment content based on marketing strategy and business needs
  • Review and edited work to ensure accuracy, consistency, and adherence to brand standards
  • Developed and maintained content calendars and ad hoc content requirements
  • Delivered project status reports
  • Worked closely with designers, programmers, and other staff, and clients
  • Developed content strategies to improve SEO
  • Participated in brainstorming sessions
  • Performed competitive and keyword research

Requirements And Skills:

  • Strong writing, editing and proofreading skills
  • Able to collaborate, create, and execute with a small team
  • Proficient at multitasking and prioritizing tasks
  • Excellent attention to detail
  • Proven ability to establish and maintain effective working relationships with clients
  • Strong knowledge of SEO best practices and content

[Company Name] is an Equal Opportunity Employer. We believe in building a diverse and inclusive team and are committed to providing equal opportunity to people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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