Senior Product Marketing Manager Job Description

senior product marketing manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Senior Product Marketing Manager Job Description

A Senior Product Manager is responsible for setting the product vision, defining the product roadmap, and tracking, planning, and executing product releases.

Senior Product Managers are responsible for the overall planning, marketing, and product development of a product.

Senior Product Managers report to a Director of Product or VP of Product.

Senior Product Managers set the product vision by speaking with customers and stakeholders, identifying their needs, and crafting product requirements.

Senior Product Managers define the product roadmap by aligning the strategy of the product with the business.

Senior Product Managers manage the Product Owner, who is responsible for implementing product

Job Brief:

We’re looking for a Senior Product Marketing Manager to join our team and help us take our products to the next level. As a Senior Product Marketing Manager, you will be responsible for developing and executing marketing plans that drive awareness, adoption, and revenue for our products. You will work closely with product management, sales, and marketing to ensure that our products are positioned and marketed effectively to meet the needs of our customers. If you are a strategic thinker with a passion for marketing and a track record of driving results, we want to hear from you!

Senior Product Marketing Manager Duties:

  • Identify, formulate, and document marketing strategy and plans with input and approval from senior management and company leadership
  • Develop and implement product marketing strategies, budget and plans
  • Develop, maintain, and monitor advertising, research, educational and public relations budgets
  • Provide product marketing support for new products and technologies

Senior Product Marketing Manager Responsibilities:

  • Work closely with the internal product marketing team to determine product strategy and direction, coordinate the company’s marketing message, and oversee all product marketing initiatives
  • Maintain product marketing content, including digital assets, website, product descriptions, and marketing materials, and collaborate with product managers to
  • ensure accuracy of all information and materials
  • Develop strategy and tactics for content distribution, including product spotlights, social media, and email campaigns
  • Develop and coordinate the launch and promotional activities for new products
  • Coordinate training for product marketing staff

Requirements And Skills:

  • Bachelor’s degree in marketing or business administration
  • 2+ years’ experience as a Sr. Product Marketing Manager (or equivalent inside sales or marketing role)
  • Experience with direct response marketing, including product marketing, sales, and advertising
  • Strong Web marketing experience, including

At [Company Name], we believe that diversity and inclusion are key to building a successful team. We are committed to creating an environment that is welcoming and inclusive of people of all backgrounds, experiences, and perspectives. We encourage applications from all races, religions, nationalities, genders, and ages.

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