SEO Analyst Job Description

An SEO analyst is an IT professional who is an expert in search engine optimization, or SEO.

SEO analysts are tasked with creating and analyzing strategies to ensure that websites conform to the best practices and trends in the industry.

SEO analyst careers are often involved in testing, analyzing, and evaluating the effect on a website's rankings and visibility.

A typical SEO analyst will conduct an SEO audit, evaluate and prioritize website problems, recommend fixes, and implement changes.

An SEO analyst also collaborates with other departments, such as sales, marketing, and product development, to ensure site consistency across channels.

Updated on:     
September 15, 2022

Job Brief

We're looking for a SEO Analyst to join our team and help us improve our search engine ranking. The right candidate will have experience with keyword research, link building, and on-page optimization. If you're passionate about helping businesses grow online, we want to hear from you!

SEO Analyst Duties

  • Analyze current website and create a list of recommendations for improvement
  • Create new maps, keywords, and content to help increase search engine ranking
  • Promote client websites through content development and creative marketing
  • Research all relevant competitors websites and incorporate best practices
  • Maintain accurate records of projects used to achieve client goals

SEO Analyst Responsibilities

  • Perform keyword research and competitor analysis to find and optimize opportunities
  • Develop content for landing pages, blogs, product descriptions, and articles
  • Understand user behavior, conduct usability testing, and continuously optimize site content to increase organic traffic
  • Optimize site speed, improve mobile experience, and leverage Google analytical tools
  • Implement SEO best practices with technical and content strategies
  • Understand SEO reporting tools including Google Analytics, Hub Spot, and Moz
  • Build SEO strategies to support business goals
  • Work with development team to improve site performance
  • Refine site architecture, content organization, and navigation to increase discoverability
  • Communicate with cross-functional teams to improve SEO results
  • Conduct keyword research, competitor research, and content audits using tools like Mechanical Turk and SEMRush
  • Collaborate with copywriters, content managers,

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Requirements and Skills

  • Bachelor's degree or equivalent work experience
  • 4+ years SEO experience
  • Experience with WordPress SEO, Google Analytics, and SEO for E-commerce sites
  • Experience with campaign management and website analysis
  • Knowledge of HTML and CSS a plus
  • Knowledge of basic web design

At [Company Name], we're committed to creating a diverse and inclusive team. We encourage applications from people of all backgrounds, religions, nationalities, genders, and ages. We're especially interested in hearing from veterans and individuals with disabilities.

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